Social Media Lead - Outschool · United States

Job Title: Social Media Lead
Company: Outschool
Location: United States

The Company

Outschool’s mission is to inspire kids to love learning. We achieve this by linking learning to kids’ interests, connecting them with other classmates who share their passions, and giving them the autonomy to pick their own paths. Our small group classes meet over live video chat with teachers who celebrate their unique strengths and empower all learners to develop confidence and a strong sense of self.

We’re also focused on removing barriers for historically underserved learners who face systemic challenges to their success. is a nonprofit that partners with homeschooling co-ops, community-based organizations, and schools across the U.S. to provide marginalized communities with access to virtual and hybrid learning experiences.

We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a child’s boundless curiosity to join us on this journey.

The pandemic has been challenging for families all over the globe. We acted quickly and worked together to provide quality resources to learners, parents, and teachers in the past year. As communities worldwide rethink their approach to education, Outschool will continue to innovate and provide kids with unique opportunities to explore their passions.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.

The Role

Are you a passionate and creative marketing professional with a strong command of social media? We are seeking a Social Media Lead to join our marketing team and lead efforts in growing awareness for Outschool and engagement via owned social media channels. As our Social Media Lead, you’ll be responsible for bringing to life integrated campaigns in social media channels, creating and executing social media strategies, building and maintaining our brand’s online reputation, and fostering meaningful connections with our audience. If you’re a creative and data-driven individual with a passion for storytelling and a knack for staying ahead of social trends, this role offers an exciting opportunity to scale Outschool’s social media presence.

Core Responsibilities

  • As a channel owner, develop and implement comprehensive social media strategies aligned with business goals, including identifying target audiences and content themes, evaluating new channel opportunities, and driving social media key performance indicators (KPIs).
  • Create engaging, high-quality content across various platforms, including text, images, videos, and infographics, to maintain a consistent brand voice and narrative.
  • Oversee social media moderation and community management, which includes engaging with followers and responding to comments.
  • Monitor and analyze social media performance metrics to track the effectiveness of campaigns, identify trends, and make data-driven recommendations for optimization.
  • Stay up-to-date with social media trends and best practices across platforms, providing insights and recommendations for incorporating new channels and technologies into our social media strategy.

Desired Experience & Skills

  • Strong understanding of organic social media platforms such as Facebook, Instagram, and TikTok and their role in the overall marketing mix.
  • Proven track record of owning and scaling large brand channels and driving engagement on social media.
  • Demonstrated excellence in copywriting and asset creation, including graphic design and video editing.
  • Demonstrated ability to analyze data to make informed decisions, optimize strategies, and achieve measurable results.
  • A highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think outside the box regarding how to capture our target audience’s attention.

**Other Considerations **

  • Familiarity with or management of online communities and brand ambassadors
  • A plus if you have experience in education or parenting industries
  • Being comfortable on camera is a big plus!
  • Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $130,000-150,000 USD.
  • For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $117,000-$135-000.


Outschool Cares

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable weekly meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.

Outschool is committed to providing reasonable accommodations to neurodiverse individuals, applicants with physical and mental disabilities, and disabled veterans. For individuals who would like to request an accommodation, you may reach out to us at [email protected] or through your Recruiting point of contact as you schedule your initial interview.

Benefits packages are included for full-time employees only.

Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.

Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.

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