Job Title: Social Media Engagement Lead
Company: Brooks Running
Location: Seattle, WA
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job
Community is the heart of everything that Brooks’ is about, and this role sits at the precipice of it all. As the Social Media Engagement Lead, you will be equal parts left brain and right brain, all the way being the keeper of our social community. You’ll be the internal expert on the power of social listening and how to use the voice of our online community to provide actionable insights into product development, social content performance and more. You are used to wearing many hats and are just as comfortable overseeing the community management team as you are presenting social reports to a wide variety of stakeholders. You have your finger on the pulse of social media and can quickly identify trends and most importantly, how they can or can’t work for Brooks. You will have our community and their feedback in mind with every key content decision being made. What are they resonating with? How do we do more of it? It will be your job to tell us and back up your findings with both qualitative and quantitative data. You also thrive on collaboration, both inside and outside of our immediate team.
Your Responsibilities
- Responsible for overseeing the day-to-day moderation of our social channels, focused on proactive and reactive community management, including a set amount of time each week proactively and reactively engaging our audience
- Leads social analytics to understand real time customer trends and the impact digital word of mouth has on the running community to drive brand growth
- Develop and oversee our ever-changing Community Management playbook and establish workflows with key decision makers to make sure FAQs are aligned with broader brand priorities
- Manage and oversee our social management tool, optimizing the way we work including organizing, filtering, tagging, and using it to improve community management workflows
- Monitor social platforms from brand or relevant trends, making recommendations and not be afraid to join and have Brooks show up in unique ways
- Expand our surprise and delight strategy beyond its current state and continuously evolve as our community changes
- Build out cadence of reports to showcase growth, engagement, and overall sentiment of conversations Brooks is having on a 1-1 basis
- Lead crisis management planning and real-time responses on social media in collaboration with PR and brand comms teams
- Be the point person for the Runner Experience (REx) team for key customer issues that arise. Establish handoff process between teams that allows for efficiencies
- Establish 30-, 60-, and 90-day reporting processes with key stakeholders on key product milestones, including past performance and community reactions
- Be the key point person for the “Voice of the Runner” and how they experience our brand/product launches on social media
- Lead a team responsible for Brooks’ community engagement strategy. Continue to develop Brooks’ evolving brand voice and suggest areas of exploration and opportunity
- Provide leadership and mentorship to team members to build their skill sets and develop opportunities for them to grow their career
Qualifications
- Bachelor’s degree in marketing, communications, or relevant studies
- 5+ years of relevant social media marketing experience
- 2+ years managing a small team of direct reports preferred
- Strong experience of the digital social media landscapes, including key platforms such as Facebook, Instagram, Pinterest, Twitter, and analytics tools
- Understands internet culture and how to work within it credibly and sensitively, all the while maintaining brand integrity
- Ability to develop and execute engagement strategies to connect with loyal and new to brand followers alike
- Experience with Falcon or other similar social management tools
- Ability to work within tight deadlines
- Ability to balance priorities within an ever-changing work environment
- Motivated and proactive, analytical, organized, eager to learn, and detail-oriented
- Excellent written/verbal communication and copywriting skills
- Adaptable and works well in a team environment
- Comfortable working in a fast-paced and dynamic organization
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together
- Embraces and lives the Brooks values!
Compensation
The pay range for this position, based out of the Brooks Seattle HQ, is $82,317 - $123,526 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits - Including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus - In addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks - Including product discounts, a home office stipend, employee recognition, fitness discounts, volunteer and donation benefits.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.