Social Media Director, Instagram - Skillz Inc. - Las Vegas, NV

Job Title: Social Media Director, Instagram
Company: Skillz Inc.
Location: Las Vegas, NV

About Skillz

Skillz is the leading mobile games platform dedicated to bringing out the best in everyone through competition. As the first publicly-traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry, by accelerating the convergence of sports, video games and media for an exploding mobile-first audience worldwide. The Skillz platform empowers developers to create multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, with the goal of building the home of competition for all.Skillz has earned recognition as one of Fast Company’s Best Workplaces for Innovators, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, Fast Company’s Most Innovative Companies, and the number-one fastest-growing company in America on the Inc. 5000.

What We’re Looking For

Skillz is looking for a rockstar social media leader for Instagram who will be dedicated to driving strategy, content, and results. The Social Media Director, Instagram is a critical part of the Communications team, responsible for the organic growth of our Instagram accounts. This driven individual lives and breathes Instagram. You know all the great influencers, you create content that engages audiences, and you get a kick out of building community through storytelling. At Skillz, we believe in the power of organic social to shape a brand and drive business. We have yet to scratch the surface of how to truly capitalize on the platform, and we’re looking for you to build that. If you’re a go-getter, audience-centric and culture-obsessed, this role might be perfect for you.

What You Will Do

  • Build and maintain a robust content calendar for Instagram, delivering greatest impact and engagement with our players, inspiring them to download Skillz-powered games and play
  • Tap into Instagram influencers to extend our reach and engage potential new players
  • Be a creative hunter for off-the-wall stories and content that work with our brand and deliver them in unexpected ways to drive virality
  • Nurture our Instagram community by inviting them to take part in the home of competition
  • Work in partnership with Brand to manage Instagram day-to-day in a way that aligns with Skillz’ mission, vision, and values
  • Create engaging content, partnering with internal and/or external design and production to bring your vision to life through both static and video formats
  • Work closely with Partnerships to identify opportunities where Skillz can engage with our partners and deliver an engaging, coordinated campaign on Instagram
  • Own voice and messaging content calendar for CEO’s Instagram account
  • Regularly report progress against strategy to leadership
  • Track analytics and success metrics to optimize and learn

Your Skillz

  • 5+ years of social media managing experience with particular focus on Instagram
  • Proven track record of driving results on Instagram: building followers, increasing engagement, and driving sales
  • Proven track record of successfully working with influencers
  • Possess an ability to think strategically as well as roll up your sleeves to get things done
  • Expert knowledge of best practices and cultural trends for Instagram
  • Strong knowledge of social media analytics and reporting to demonstrate results and gain insights/recommendations that inform future content
  • Strong writing acumen with keen ability to tailor tone and voice to match audience
  • Passionate about the power of social media and the impact it can have in building communities through storytelling - we appreciate that you have built your own social media followings, as well!
  • Experience working for a public company in the tech, entertainment, and/or gaming industry
  • Strong communicator (oral, written, and visual) who can work cross-functionally to build engaging social campaigns
  • Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
  • Experience working with creative agencies, designers, and production teams
  • BA/BS in communications, marketing, public relations, or related field

Nice To Haves

  • Experience in managing Executive or persona social accounts
  • Knowledge of graphic design

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.

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