Social Media Director - Crumbl

Orem, UT

Crumbl is the worlds premium gourmet cookie company. We franchise over 150 stores across the nation, and are growing super fast. Crumbl prides itself on a unique rotating menu where our cookies change every week.


Join Crumbl Cookies in making the world a sweeter place!

As the Head of Social Media for Crumbl, you will lead our social media strategy to create meaningful engagement across all of our online communities. This includes concepting, production, and execution of all social media campaigns.

Lead our social media strategy and team to drive storytelling and meaningful conversations with our online community

Set yearly, quarterly, and monthly goals for our platform’s successes

Develop and manage a team of social media managers

Work with the social customer service team on understanding sentiment, and collecting user generated content.

Lead concepting, production, and execution of all social media campaigns to establish Crumbl as a thought leader on all platforms

Work closely with stakeholders across the organization to help champion customer stories and Crumbl’s offerings, including paid campaigns

Tell Crumbl’s story in a compelling way to audiences both internal and external

Establish a customer-centric lens across all social programming and lead with social-first execution

Work with the marketing team to identify new opportunities to grow organic search and traffic across all of Crumbl’s social media channels

Build rigor and discipline around social media metrics and sentiment that drive direct channel benchmarks, business impact, and growth

Monitor and stay current with timely industry developments, creative trends, and culturally relevant moments to push our social media efforts with speed and efficiency

High alignment with our brand values, mission, and passion for small business and local communities

5+ years of experience managing social media in a strategic capacity

Experience overseeing multi-channel social programming, including production of digital content

Extreme attention to detail

Experience managing social media strategy and channels for a brand with a large social media following

A love of creative campaigns, ideation, and execution from detailed content production

Keep up with social trends and culture, knowing how and when to translate them into brand tactics

Expert at cross-team communication and collaboration

Can balance multiple projects and priorities in a fast-paced environment

Compensation & Benefits:
Medical, dental, vision benefits

15 days of PTO/year

10 paid holidays

4 day work week during the summer months

Paid parental leave

Personal phone bill reimbursement up to $50/month

Personal gym membership reimbursement up to $50/month

Child Care reimbursement of 25% of your monthly child care bill, up to $250/month

Corporate DoorDash© DashPass membership

Regular company and team activities

401k with a competitive matching contribution plan (after employed for 1 year)

Excellent opportunities for career growth

Work in a hyper-growth company

Cookies on us :slight_smile:

About Us:

Crumbl was founded in 2017 in Logan, Utah by Jason McGowan & Sawyer Hemsley. In just five years, Crumbl has grown from a humble cookie shop to a booming franchise with over 360 locations in 40+ states. Crumbl is honored to be the second largest cookie company in the nation and fastest growing cookie company in the world! Our rotating menu offers new flavors every week while regularly bringing back crowd favorites and unique original recipes. We pride ourselves on being tech-focused, an agile workplace that values hard work, listening to our customers, and being unafraid of a challenge. Ultimately, our goal is to bring friends and family together over a box of the best cookies in the world!

Crumbl is an equal opportunity employer.

Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

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