Social Media/ Digital Marketing Strategist - Socialfly Miami, FL Remote

Job Title: Social Media/ Digital Marketing Strategist
Company: Socialfly Miami, FL Remote
Location: Miami, FL Remote

The Social Media Strategist is a pivotal role at Socialfly, combining a love for consumer engagement with a mind for strategy and an innate digital curiosity. Those successful in this role are self-starting social enthusiasts, able to truly hear a client’s feedback and present them with the perfect solution. Understanding the social media landscape and how to drive results on both paid and organic campaigns is crucial in this role. A willingness and eagerness to provide assistance to team members is admired and a desire to mentor the junior team is applauded.


Strategy & Content:

  • Strategic lead, responsible for ongoing brainstorms and leading the development of editorial content calendars for all social channels with a creative counterpart;
  • Responsible for creating strategy decks and POVs when new capabilities are launched
  • Building and moderating evergreen query streams in Sprout Social across all clients, identifying relevant hashtags and keywords to conquest;
  • Overseeing the creation and maintenance of each clients’ Response Matrix, in collaboration with the Community Manager;
  • Staying up to date on all social trends on all social platforms
  • Partnering with the paid team to provide strategic direction for paid creative
  • Sharing tactics to drive followers, engagement, shares, and site traffic
  • Up to date on top influencers and up and coming creators
  • Create social-first content when needed
  • Ability to create a cohesive social media strategy when onboarding a new client

Research Performance & Analysis:

  • Responsible for developing performance reports per client (e.g.: monthly, quarterly, etc.), tapping into the full suite of tools to tell a brand story with actionable insights and learnings;
  • Regularly review hashtag / content performance and tailoring your content strategy based on data and performance;
  • Regularly researching consumer and industry insights, informing your content strategy through data and metrics;
  • Responsible for presenting reports and insights to clients, comfortable answering hard questions and able to effectively communicate numbers into actionable recommendations;
  • Work closely with assigned community manager to get insights from the community

Account & Project Management:

  • Participate on prioritized client calls, sometimes leading when AD/AS is unavailable, taking notes and succinctly recapping the meeting via an email for the client following the meeting;
  • Responsible for curation of client call agendas, tapping all relevant teammates (e.g.: Influencer, Paid, Creative) to provide the agenda to the client in advance of the meeting time;
  • Frequently review Click up projects and continually hit assigned deadlines, adding new tasks and assisting AD/AS in keeping all teams on deadlines;
  • Work with AD/AS on project timelines, ensuring interdepartmental briefings are held, working with Paid Media, Influencer and Creative divisions to deliver best-in-class marketing strategies;
  • Collaborate with pod’s buyer to execute boosting initiatives, able to understand the methodology of media buying with an eagerness to learn paid media;
  • Develop industry POVs for platform enhancements, emerging ad units, etc.;


  • 3-6 years social media/digital marketing experience
  • Experience working with presentation software such as Google Slides, Keynote and PowerPoint is necessary
  • Previous experience working in a fast-paced environment is necessary and agency experience is preferred
  • Expert working knowledge of all social media platforms and analytics tools
  • Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus
  • Bachelor’s degree or equivalent experience in a related field.

Find out more