Job Title: Social Media Coordinator
Company: Dreyer’s Grand Ice Cream Oakland, CA
Location: Oakland, CA
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Oakland, the Bay Area’s hub for up-and-coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job:
As the Social Media Coordinator, you will support Social Media & Community Management across content, social listening and publishing needs. The main focus will be across TikTok, IG stories and Twitter, with an emphasis on TikTok.
Role and Activity
Manage day-to-day execution including community management, scheduling/ posting and engaging with the audience in each unique brand tone across all social platforms
Daily social media listening and engagement across all social channels (with emphasis on TikTok, Instagram Stories and Twitter)
Create and manage content for TikTok – to strategizing how each brand shows up on the app, to managing video freelancers and internal ideation, filming/editing to drive discovery and entertain
Simple graphic design, video creation, and photography
Stay on top of culturally relevant trending sound and content types and ideate how to apply them for the brands
Manage and organize asset library
Editorial Calendar Development: Organic content mapping and support on timely content for TikTok, Twitter
Lead planned posts scheduling across all channels (evergreen and otherwise)
Copywrite social captions in brand tones across brands and social platforms
Assist team in coordinating giveaways, winners and shipments
Support in identifying influencers who engage with the brands organically
Identify TikTok surprise & delight opportunities (fans, unboxing, relevant content)
Competitive Analysis: Regular analysis to better understand ice cream landscape
Test out new platforms (Snapchat, BeReal, etc) and assist on launch strategies
Must Have Qualifications
Expertise in TikTok is required - in understanding the app, trends, hashtags, and experience in making videos
Experience with photo and video editing software a plus, including apps like Canva and Photo Shop
Experience with social media planning and scheduling platforms, including Sprout Social, is a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.