Job Title: Social Media Content Strategist
Location: Waltham, MA
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a take charge, take initiative, get stuff done individual we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues.
As the Social Media Content Strategist, you will report to the Senior Manager, Community & Content.
The Social Media Content Strategist at ZoomInfo is pivotal in driving our brand’s voice and presence across all social channels. This role requires a unique blend of strategic thinking, creativity, and analytics. You will be responsible for creating compelling content, aligning with our brand voice, ensuring timely campaign launches, and reporting on content performance.
The Responsibilities Of This Opportunity Include
- Craft compelling and platform-specific content for LinkedIn, Twitter, Instagram, TikTok, YouTube, and Facebook, ensuring alignment with ZoomInfo’s brand voice and objectives.
- Manage and prioritize content-related requests through JIRA while overseeing a detailed content calendar in Sprout Social, ensuring timely and platform-appropriate content scheduling and publishing.
- Leverage the overarching social strategy to guide content development, working cross-functionally to internalize customer feedback and address identified gaps.
- Analyze content performance and engagement metrics across all specified social platforms, leveraging insights to drive continuous content optimization and strategy refinement.
- Foster cross-functional partnerships, particularly with customer success, marketing, and product teams, to gather diverse insights, amplify customer voices, and educate our audience through strategic content on social channels.
How Success Will Be Measured In This Role
- Achievement of target percentages within our content pillar mix, ensuring a balanced and strategic distribution of content types.
- Consistent alignment of content with ZoomInfo’s established brand voice and tone, reinforcing brand identity and values across all social platforms.
- Demonstrable increase in engagement metrics across LinkedIn, Twitter, Instagram, TikTok, YouTube, and Facebook, reflecting resonant and impactful content.
- Adaptability and responsiveness to industry trends and shifts, evidenced by content relevance and audience resonance over time.
A Successful Candidate Will Have The Following Qualifications
- 3+ years in content strategy, social media management, blog writing, copywriting, or related roles.
- Proven track record in aligning content to brand voice and tone, driving engagement, and fostering brand advocacy.
- Deep passion for crafting compelling content that resonates with audiences and stays ahead of social media trends.
- Robust understanding of social media best practices, content management tools like JIRA and Sprout Social, and performance analytics.
- Exceptional communication skills, paired with a keen analytical mindset, ensuring content not only engages but also delivers on key metrics.
- Collaborative nature with the ability to work seamlessly with cross-functional teams, ensuring content strategy aligns with broader organizational goals and customer insights.
For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world’s most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.
Our mission is to provide every company with a 360-degree view of their ideal customer, empowering each phase of their go-to-market strategy and driving their ability to hit their number.
The US base salary range for this position is $84,000.00 to $126,000.00 + bonus + benefits.
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.