Social Media Community Manager - Twisted Tea

The Boston Beer Company


We are currently hiring a Social Media Community Manager, Twisted Tea in our Boston Office or Remote .

Working as part of the Twisted Tea team, the Social Media Community Manager will be responsible for the day-to-day engagement with Twisted Tea drinkers across all social media channels, adding value to our social media strategies by connecting directly with drinkers to grow our channels and communities. The ideal candidate will be a strong writer, a social media fanatic, and will have a passion for providing exceptional drinker experiences while acting as the voice of our brand.

What You’ll Brew:

Act as the voice of the brand on the front lines with drinkers by responding to every tweet, DM, Instagram comment, and more in real-time.

Drive consistency of our brand voice and personality on social media by delivering quick-witted, creative, and on-brand responses (text, GIF, emoji, and more) to drinkers.

Build long lasting drinker and fan relationships, growing social media communities as a result.

Develop new and innovative ways to foster conversation and engage with our brand’s communities, and work cross-functionally to design campaigns inclusive of 1:1 drinker engagement.

Collaborate with the Social Media team on reporting across social media touchpoints.
Work with Consumer Relations team to ensure consistent customer-facing communications across channels, drafting social media-friendly messaging for initiatives like new product launches, programs, and FAQs.

Capture consumer insights and create weekly and monthly reports on social media community management efforts, trends and opportunities.

Curate user generated content and support broader Social Media team with execution of organic social media strategy.
Stay versed in day-to-day social media & cultural trends and be excited and ready to engage with drinkers on those topics.

Capitalize on live events and real-time opportunities relevant to our communities.
Bring new ideas to the table based on insights from our community of fans.

What Ingredients You’ll Bring:

Minimum Qualifications:

1+ years of work experience in social media, communications or marketing, and a desire to be part of building brands’ social media presence. Experience in online community building.

Passionate about delivering exceptional customer experiences and fostering community.

Exceptional writing skills, and a natural conversationalist and who enjoys interacting with our fans.

Interest in content development and desire to bring new forms of content to our drinkers as social channels evolve.
Detail-oriented and thorough, with an interest in consistently tracking the positive impact of your efforts.

Familiar with all social platforms, and avid user of social media personally.

Entrepreneurially-minded, eager to learn and take on new and varied responsibilities.

Passion for alcoholic beverage industry a plus.

Must be available to work some off-hours and weekends.

Preferred Qualifications:
Active experience managing social communities

Some Perks:
Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
*Talk to your recruiter about eligibility

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.

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1 Like

Love Twisted Tea!!! Had 2 yesterday, lol.

1 Like

Deb!!! How the heck do I apply for this position? This sounds amazing!

It is literally freaking amazing! I mean tea and alcohol… how the heck do you go wrong with that?

Hi @linaburgjeremy there is a link at the bottom that should lead you directly to the job

It’s over on Indeed