Social Media Community Management Specialist - Advance Auto Parts - Raleigh, NC

Job Title: Social Media Community Management Specialist
Company: Advance Auto Parts
Location: Raleigh, NC

Advance’s Corporate Marketing team is a strategic and dynamic team helping to drive Advance’s transformation by establishing the Advance brand as the premier customer-focused omnichannel auto parts retailer. The team will achieve this by bringing together innovative thinking and forward-looking programs in the areas of Advertising, Media, Social Media, Content Marketing, and Customer Insights in support of Advance Auto Parts and its portfolio of brands (to include DieHard, Advance Professional, CarQuest, Technet, WorldPAC, AutoParts International, among others).

The Community Management Specialist will drive brand awareness, relevance, affinity and, ultimately, omnichannel traffic for the Advance brand via the creation and deployment of motorist-first content and social media strategies. They will assist the team in the creation, execution, and administration of social media programming in service to the annual editorial calendar.

This position reports to the Social Media Manager and is part of a Hybrid work arrangement based in Raleigh, NC.

  • Build relationships with customers, potential customers, industry professionals, journalists, influencers and more through social media
  • Drive awareness and distinction for the Advance brand, its subsidiaries and its resources
  • Stay up to date with social media trends and platform changes
  • Draft on-brand, relevant and clear social media responses to channel inquiries
  • Identify brands for Advance brands to follow
  • Identify social media conversations for Advance brands to participate in
  • Work closely with the social media team to understand content, initiatives and strategic planning
  • Implement social media strategies to increase engagement and followers
  • Monitor and extrapolate data and themes from social media channels to leadership to inform strategy, future content and more
  • Work closely with copy team to understand Advance and its family of brands’ voices
  • Escalate negative or concerning engagement to customer care team
  • Actively monitor and engage with brand partners and influencers
  • Ability and willingness to attend onsite company and partnership events as needed
  • Assist with other duties within the brand marketing team as needed
  • Identify gaps in existing resources Advance has available and work with the team to create them
  • Identify user generated content opportunities and assist with approvals for future brand content
  • Aid in channel strategy development
  • Establish best practices and create needed resources in community development to complete job functions and report into the social media manager
  • Monitoring social, cultural and brand trends via social listening
  • Providing recommendations on social content and content trends

The ideal candidate has experience directly running and managing owned social channels, delivering social media campaigns across multiple platforms, and a deep understanding of community management. A successful candidate will have:

  • 3+ years social media experience, particularly in community management for an enterprise-level brand
  • Hands-on experience of building communities on social
  • Excellent copywriting, grammar and proofreading skills, with ability to write concisely across platforms
  • Excellent customer service and interpersonal skills
  • Strong sense of empathy and authenticity
  • An ability to keep track of multiple projects simultaneously and ensure deadlines are met
  • Meticulous attention to detail
  • Working knowledge of SEO and key words for social media
  • Ability to tailor voice to different audiences, situations and social media platforms
  • Ability to understand brand voice, tone and writing style quickly
  • Experience measuring social media performance metrics
  • Strong judgement to discern negative, controversial or explicit situations and protect the Advance brand
  • Commitment to inclusion, equity, accessibility and encouragement
  • Proficient in Microsoft office suite
  • An eagerness to brainstorm and work on new social concepts
  • The confidence and ability to provide recommendations on social content and content trends
  • The ability to collaborate with cross-functional teams (e.g., Social Media, Content, Media & Advertising, Sponsorships & Activations, Hispanic Marketing, Customer Research, Merchandising, Legal) develop new ideas and executions to support sponsorships, products and vendors

he ideal candidate will hold a bachelor’s degree in English, business, marketing, or a related field and have 3+ years of prior experience in and/or knowledge of community management. Passion for social media is a must. Experience and/or interest in the automotive market is a plus. Must be comfortable with flexible scheduling, to include some nights or weekends.

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