Social Media Associate Strategist - F5 - Seattle, WA

Job Title: Social Media Associate Strategist
Company: F5
Location: Seattle, WA

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Are you excited about forming intentional connections, cultivating a passionate social media community, and creating bold digital content—letting the data drive you to what’s next? Do you live and breathe all things social, staying up-to-date on the latest developments in online platforms and communities? F5’s social media team is looking for a strategist to join our ranks at a pivotal moment for our organization. As we gear up for the next fiscal year, we’re on the lookout for an experienced social media professional with proven skills in reporting and analytics, content management and customer engagement, industry thought leadership, and employee advocacy.

At F5, we bring a human-first approach to everything we do—from helping our customers succeed to partnering cross-functionally across teams—and that approach drives how we engage with our audiences on social media. This role sits within F5 Marketing’s Growth & Demand team and collaborates across the global F5 ecosystem.

Primary Responsibilities
Editorial Calendar Management & Employee Advocacy (50%)

  • Oversee content creation to support the editorial calendar for F5 Global social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube)—leading with creativity, customer empathy, and strategic thinking

  • Publish social media content across platforms with attention to detail

  • Partner with global and executive social teams to develop and implement social media programs and employee advocacy activations

  • Collaborate with cross-functional teams, including PR, product marketing, integrated marketing, OCTO, and customer support, to ensure a cohesive experience for users

  • Oversee social video production, partnering with the F5 video team to deliver content on YouTube, and Instagram

  • Actively investigate and suggest new ways to improve engagement and build community on social media platforms, including emerging social media platforms

  • Manage day-to-day operations of employee advocacy program, while identifying opportunities to grow adoption and engagement including trainings, workshops, and contests

  • Performs other related duties as assigned

  • Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies

  • Data-informed cross-functional planning (25%)

  • Measure key KPIs and channel benchmarks for the social media program in quarterly reporting, delivering actionable insights to key partners and adjusting content strategy accordingly

  • Continuously evaluate social media performance through a data-driven lens and enable a “test and learn culture” with global scale

Assess ROI for impact of efforts

  • Partner with regional leads to and other page leads to cross-share learnings
  • Support alignment between organic and paid media

Community Management, Social Listening, and Customer Engagement (25%)

  • Oversee our community management and social listening efforts, monitoring and responding to customer inbound comments, community questions, and larger crises
  • Proactively engage with relevant content to build brand affinity
  • Identify and engage on social media with prominent industry voices
  • Standardize social influencer program with notable industry voices
  • Coordinate inbound inquiries in partnership with F5 Support, AskF5 and relevant subject matter experts
  • Monitor and evaluate competitive social pages, identifying proactive opportunities for F5 to standout in the marketplace
  • Leverage Social Listening to capture business intelligence that informs cross-functional team plans

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Knowledge, Skills And Abilities**

  • ‘Data-first’ mindset; strong analytical and critical thinking skills
  • Passionate storyteller
  • Highly organized with flawless attention to detail
  • Excellent writing and editing abilities
  • Detail oriented
  • Excellent time management skills, able to act as a subject matter expert
  • Sensitivity toward non-US cultures and business practices, resulting in the ability to collaborate globally
  • Thrives in a diverse and inclusive environment
  • Experience in technology digital/social media marketing–preferably in the B2B/enterprise space, but not required
  • Knowledge of social media publishing/monitoring/listening/reporting tools preferred
  • Interest in learning the technology and business media landscape
  • Interest in learning website mechanics and content management systems


  • BA in communications/public relations, journalism, marketing, digital/social media, or similar degree
  • Interest in social media, digital marketing, PR, or communications/journalism
  • Interest or experience in high-tech, business-to-business enterprise marketing
  • Self-motivator with entrepreneurial spirit and a focus on helping others thrive
  • Naturally curious

Physical Demands and Work Environment

  • Duties are performed in a normal office environment while sitting at a desk or computer table.
  • Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
  • Duties may require being on call periodically and working outside normal working hours (evenings and weekends).
  • Duties require the ability to travel up to 10% via automobile and airplane.
  • Job requires the ability to lift up to 50 lbs.

F5, Inc. is an equal opportunity employer and strongly supports diversity in the workplace.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $60,811.00 - $91,217.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: Benefits | F5. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].

Find out more