Social Content Manager - Peloton Interactive - New York, NY

Job Title: Social Content Manager
Company: Peloton Interactive
Location: New York, NY

Peloton’s Content Department produces classes year round in order to deliver a broad range of highly engaging live and on-demand content to our members. We are a highly collaborative, fast paced, rapidly growing department. We’re looking for a hands-on, fitness forward, creative Social Content Manager who can lead social strategy & daily execution for our instructors & team initiatives. Project management skills & understanding of social audiences and trends is a must.


  • Oversee a cross-functional social content calendar, serving multiple marketing, content and instructor initiatives
  • Set strategy around social content creation & posting cadence, focused on the following: class content highlight moments, apparel drop promotion, marketing of content initiatives, highlighting Peloton instructor brand
  • Set KPIs for social content, build out reporting structures to track those KPI metrics
  • Lead social shoot coordination and execution, working with leadership and instructor partners
  • Assist Peloton instructors on social brand development, content execution in partnership with instructor leadership
  • Develop and lead a Member UGC strategy to highlight studio experience and member connection
  • Work to identify social amplification opportunities in all aspects of instructor presence - class content, events, studio, etc.
  • Work cross functionally with brand social account to make cohesive
  • Act as collaborator lead in social pitch process for individual instructor and apparel handles
  • Lead regular ideation sessions, identify gaps in social amplification
  • Be an expert in the social space including platform algorithm updates, best practices and emerging platforms


  • You have a minimum of 3-5 years experience as a producer, project manager, ideally in the social space
  • You can identity a story or trend and can craft relevant content to join the conversation
  • You know how to work using the following social analytics tools Google Analytics, SocialFlow, Hootsuite, Dash Hudson, Echo Box, Chartbeat, Sprout Social
  • You have excellent project management skills and can balance multiple projects and prioritize your work
  • You are adept at spinning plates while managing multiple internal partners
  • You have excellent writing skills and can write quickly and accurately

Base Salary: $88,600.00 to $115,200.00

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

  • Medical, dental and vision insurance
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
  • Pet insurance and so much more!


Peloton provides Members with expert instruction, world-class content and the fitness industry’s leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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