Social & Community Engagement Lead - Remote - Harley-Davidson Motor Company Wisconsin, United States

Job Title: Social & Community Engagement Lead - Remote
Company: Harley-Davidson Motor Company
Location: Wisconsin, United States Remote

Auto req ID: 22245

Title: Social & Community Engagement Lead - Remote

Job Function: Marketing

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.

Job Summary

The Social & Community Engagement Lead is responsible for shaping and operating a consumer-led engagement strategy to cultivate a robust and interactive community of diverse riders and brand evangelists within Harley-Davidson’s new membership transformation initiative. The ideal candidate should have and continue to develop strong mastery in digital community management and demonstrate a deep understanding of H-D consumer values, beliefs, and functional needs. We are looking for a highly passionate, strategic thinker who can comfortably adapt to changing conditions and identify creative ways to achieve our community objectives.

Job Responsibilities

  • Oversees and executes engagement with community members (including dealers, influencers, and employees) to provide a meaningful experience and drive favorable brand conversations, keeping members excited and committed to their participation in the community.
  • Ensures interactions with users on behalf of H-D follow brand standards and utilize appropriate voice and tone in the conversation.
  • Monitors all community activity to ensure questions, comments and related opportunities are addressed with speed and judgment and in alignment with internal stakeholders; acting as the eyes and ears of our brand within our new membership program.
  • Assists in the development of community guidelines and oversees ecosystem of user interaction, engagement with user-generated content (UGC) and comment moderation, drawing from experience with major social platforms.
  • Gains expert-level knowledge of moderation and publishing platform.
  • Supports the influencer program and relationship management for Membership & Loyalty in close partnership with Brand and PR Influencer stakeholders.
  • Responsible for tracking community engagement metrics, sentiment, and interactions to share with internal stakeholders.
  • Monitors activity of dealers, employees and paid partners for adherence to content and community guidelines.

Education Requirements

Bachelor’s Degree Preferred

Experience Requirements

  • Typically requires 7 years related experience in community management/social media moderation.
  • Familiarity with the Harley-Davidson brand, motorcycling culture, community, and consumer behaviors.
  • Understands the impact of social media industry trends on business needs including memes, hashtags, trending topics, and language of multiple generations of users (Gen Z, Millennial, Gen X, Boomer).
  • Experience gathering and analyzing social media conversation data to derive insights and apply them to content and campaign strategy and used to inform community management activities.
  • Skillful wordsmith able to engage in real-time with members in appropriate brand voice and tone.
  • Demonstrates sound ability to communicate, lead, collaborate, and gain results through influence of peers and senior leaders with a proven ability to work in a highly matrixed organization.
  • Comfortable developing and establishing workflow processes and organizational structure.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: $94,000-142,000

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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