Freedom to be myself
Deranged people online harassing me and navigating complex topics
Just by doing the work. Reading, watching youtube videos, thinking, walking, talking with friends, standing in the shower, sitting on the toilet for too long. All the good stuff
Is there a long approval process for social content or are you trusted to pretty much do your own thing?
Lengthy threads commenting on the state of the world. They worked because they rang true/insightful, which was absurdly juxtaposed with them coming from a frozen meat brand
What have some of your favorite posts been, even if they aren’t necessarily the ones that went “viral”?
Weird and obscure inside jokes. Also beefing with Neil deGrasse Tyson
Nothing notable, just some negative feedback here and there after we ran the guardrails a bit
What do you wish you knew before you started managing this account that might have made things easier at the beginning?
No matter how hard you try to separate your personal identity from the brand identity, the lines will inevitably blur
Find a good therapist. Figure out how far you can stretch yourself then reel it back to a healthy balance. Follow the top creators for inspo but don’t just do what everyone else is doing. Spend time building relationships in the community, both personally and through the brand. Learn how to explain and justify the work you’re doing to management. If you can’t establish yourself as an authoritative voice in the social media space you’ll never get the respect or pay that you want
Give them the freedom and resources they need to reach their potential