Auntie Anne’s Pretzels
Being able to really construct and execute a brand story in a way that is entertaining for our fans
The amount of content we need to produce…every day! And constantly thinking about the next thing (campaign, trend, pop culture moment) its non-stop thinking!
They just come to me! I love copywriting! I also do a lot of competitive research.
Is there a long approval process for social content or are you trusted to pretty much do your own thing?
Trusted to do my own thing! We only get “approval” for larger campaigns.
My most popular posts have been the most relatable. Rather it be memes, behind the scenes of rolling pretzels, or asking our fans questions—those things always go big!
What have some of your favorite posts been, even if they aren’t necessarily the ones that went “viral”?
I love our tweets. They are so dumb but in the best way possible.
I had an idea for 420, rolling the dough and it didn’t get approved but nothing really super juicy to spill! I know my audience lol
What do you wish you knew before you started managing this account that might have made things easier at the beginning?
I didn’t know how big this account was when i first started. I had no idea what I was stepping into (but in the best way possible)
Be yourself and work for brands/companies that you trust! I’ve made it to where I am by following my gut and being myself, with the help of amazing mentors and managers.
SEND IT! Just post!! Don’t over think!! Do it consistently!! And have fun!