Senior Social Media Strategist - Clemson University - Clemson, SC

Job Title: Senior Social Media Strategist
Company: Clemson University Clemson, SC
Location: Clemson, SC

JOB SUMMARY:
Serves as the Senior Social Media Strategist for the Marketing and Communications Division. Working closely with team members in marketing, strategic communications and the creative group, leads the social media planning and execution for the Marketing and Communications Division and Presidential social media presence. Performs other duties as assigned.

JOB DUTIES:
50% - Essential - University Social Media Strategy: Develops, communicates and executes a cohesive social media strategy across the University. Works closely with the University social media team as well as communications, marketing, and creative staff on large campaign initiatives and ensures daily content is performing to brand standards.

30% - Essential - Presidential Social Media Strategy: Collaborates with University and Division leadership to implement a strategy and execution of Presidential social media accounts across multiple social media platforms. Monitors Presidential social accounts for opportunities and representational risks that may arise.

10% - Essential - Social Media Analytics: Works closely with the Assistant Director of Social Media to implement a system for tracking key social media success metrics. Uses analytical social media tools to convey the value of Clemson’s social media presence to key internal stakeholders.

10% - Essential - Social Media Monitoring: Works closely with the Executive Director of Social Media to ensure consistent monitoring of, and response to, reputational risks that arise on social media. Monitors the ever-changing social media landscape and identifies and evaluates the value of emerging social media tools and trends in a timely fashion.

MINIMUM REQUIREMENTS:
Education - 1st Bachelor’s Degree with experience related to the development and dissemination of informational material.

PREFERRED REQUIREMENTS:
3+ years experience in social media management, communications, marketing, journalism, advertising, English or related field; time managing social platforms, digital content/assets and content management.

Responsibilities

JOB KNOWLEDGE
Firm Job Knowledge - Firm working knowledge of concepts, practices and procedures and ability to use in varied situations

Supervisory Responsibilities
Supervises Student Workers only - Supervises Student workers only

Budgetary Responsibilities
No Budget Responsibilities - No fiscal responsibility for the department’s budget.

PHYSICAL REQUIREMENTS:
Communicate, converse, give direction, express oneself
Perceive, observe, clarity of vision

WORKING CONDITIONS:
5% - Overnight Travel

WORK SCHEDULE:
Standard Hrs: 37.5; Band: 07 ($ 52,357.00 - $ 70,000.00)

Essential Personnel Level
Normal Operations

Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.

JOB LOCATION:
Clemson, SC

APPLICATION DEADLINE:
Decemer 6, 2022

MILITARY AND VETERAN:
MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.

VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job’s minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.

To claim Veteran Preference for qualifying positions, email [email protected] upon submission of your application.

CLOSING STATEMENT:
Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status or genetic information. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.

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