Senior Social Media Manager - tastylive · Chicago, IL

Job Title: Senior Social Media Manager
Company: tastylive
Location: Chicago, IL

Company Name: tastylive

As a Senior Social Media Manager, your role will encompass crafting and executing comprehensive content plans that align with our brand’s identity. You’ll curate compelling content for diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, blogs, and forums, working closely with our internal teams to resonate with our target audience.

Your responsibilities will extend to developing a data-driven content calendar, harnessing insights from market trends and consumer behavior. Keeping your finger on the pulse, you’ll identify trends, conversations, and opportunities to elevate our brand’s online presence.

Collaborating across departments, you’ll ensure our social media strategies harmonize with our broader marketing and business objectives. You’ll also be the face of our social media team in client interactions, presenting strategies, results, and recommendations.

What You’ll Do

Content Strategy and Development:

  • Develop and execute comprehensive social media content plans that align with the brand’s voice, tone, and personality.
  • Create and curate engaging, relevant, and timely content across various social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, blogs, and forums.
  • Collaborate with internal teams, including production, design, and marketing, to conceptualize, create, and package content that resonates with our target audience.

Social Media Management

  • Develop and maintain a data-driven social media content calendar, leveraging insights from consumer behavior, market trends, and contextual opportunities.
  • Monitor social media channels and news media for trends, conversations, and opportunities to proactively engage and enhance the brand’s online presence.
  • Leverage tools and platforms, such as Sprout Social and Meltwater, to schedule posts, track performance, and gather insights for continuous improvement.

Team Leadership And Collaboration

  • Lead, mentor, and manage a team of social media professionals, providing guidance, feedback, and professional development opportunities.
  • Collaborate cross-functionally with internal stakeholders to align social media strategies with overall marketing and business goals.
  • Represent the social media team in client-facing meetings, presenting strategies, results, and recommendations.

Measurement And Optimization

  • Define, track, and analyze key performance indicators (KPIs) to measure the success and impact of social media campaigns.
  • Continuously optimize social media strategies based on data insights, adjusting tactics to drive engagement, reach, and conversion.

Who You Are

  • Bachelor’s degree in marketing, communications, or related field.
  • 3 - 5 years of proven experience in social media strategy and management, encompassing diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, blogs, and forums.
  • Exceptional organizational skills with an acute attention to detail, ensuring accuracy and consistency in all content and campaigns.
  • Strong copywriting and presentation skills, with the ability to create compelling, on-brand messaging.
  • Deep understanding of social media platforms, tools, algorithms, and trends, and their interconnectedness within the digital ecosystem.
  • Previous experience in content creation, engagement strategies, and community management.
  • Proficiency in utilizing social media management tools, such as Sprout Social and Meltwater, to schedule, analyze, and report on campaigns.
  • Collaborative mindset with a solution-oriented approach, driving initiatives forward and fostering a positive team environment.
  • Excellent interpersonal and communication skills, with the ability to represent the social media team in stakeholder interactions.
  • An interest in the financial industry and a curiosity for staying updated on market trends and news.

Team Perks

  • Performance Bonuses
  • Stock Purchase Options
  • 401k Plan
  • Continued Education Support
  • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
  • 10 Paid Sick Days
  • Gym Membership Reimbursement
  • Commuter Benefits
  • Pet Insurance
  • Wellness & Mental Health Programs
  • Charitable Donation Matching
  • Two Paid Volunteer Days Off
  • Daily catered lunch when in the office
  • Full kitchen with snacks and beverages
  • In-building gym
  • Shuttle to/from Metra
  • Office located in the West Loop - Chicago’s growing center of tech, great cuisine, and high-end bars

Our Company

The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastytrade in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.

Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location: We have a great new office in the West Loop of Chicago and are currently working hybrid meaning we’d love to see your face 3 days a week or more!

tastytrade | tastylive | IG North America

1330 W Fulton Market Chicago, IL 60607
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!

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