Job Title: Senior Social Media Manager
Company: RVO Health
Location: New York, United States Remote
About the Role
Healthline Media is looking for a Senior Social Media Manager to lead the day to day operations of Healthline’s social channels in pursuit of our strategic Audience Development goals. This is a senior role, and requires a strong mix of strategic and creative thinking; as well as operational know-how. In addition to leading organic channels, this role is heavily involved in the ideation and development of branded content opportunities and sold programs. The Sr. Social Media Manager leads a team of two, and reports into the Director of Social Media.
As our day to day social leader, you will help support the efforts of scaling Healthline Media’s social channels across multiple social platforms and brands. You are relentlessly audience-centric, and love to drive engagement through content that audiences love. You live and breathe social media, understand the nuances between channels, and are tapped into the cultural zeitgeist. You’re comfortable with social media analytics and are well-versed at spotting trends within the data. You are both a thinker and a creator - able to take an idea from concept to deliverable with minimal guidance. You’re excited about the ever evolving nature of social media and you love to experiment with new formats, voices, and products.
What You’ll Do
Operational lead of Healthline’s marquee social channels including content development, calendar management, scheduling and data reporting
Partner with cross-functional teams to develop branded content and revenue driving campaigns from ideation to execution
Develop and evolve our brand voice on social, and build a community through a robust on/off channel moderation strategy
Participate in cross-functional brainstorm meetings and help drive social as a strategic lever for brand building
Partner with cross-functional channel leads to concept and execute multichannel campaigns with medical experts, influencers, and brand partners
What We’re Looking For
- Comfortable navigating the ins and outs of Instagram, Facebook, Twitter, Pinterest, and TikTok
- Content Creation experience with Photoshop, Canva, Premiere, or similar content software
- Experience with creating native social first video content for Instagram and TikTok
- Performance driven; constantly open to testing to identify social growth opportunities
- Ability to internalize and convey brand-appropriate tone and voice in writing
- Analytical skills that allow you to develop data-driven insights and solutions
- Adept at working cross-functionally with other teams
- Self-starter who is ready to take initiative and dive right in
- Stellar organizational and time management skills with impeccable attention to detail
- Comfortable working directly with large clients and navigating client relationships
- At least 5 years of experience leading social programs or branded content programs at a large agency, publisher, or brand
- A strong interest in health and wellness content
Pursuant to the Colorado Equal Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado. The following benefits are provided by RVO Health, subject to eligibility requirements.
Starting Salary: $90,000 - $110,000*
*Note actual salary is based on geographic location, qualifications and experience
Health Insurance Coverage (medical, dental, and vision)
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Who We Are
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We will use the remainder of 2022 to separate from Red Ventures and fully transition into the new entity. We will communicate fully and transparently along the way, honoring the culture, people, processes and spirit that got us to this point.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].