Job Title: Senior Manager, Social Media
Company: HubSpot
Location: United States (Remote)
It’s an exciting time to join HubSpot’s social media team. We’re on a mission to transform one of B2B’s cherished brands into an internet icon, breaking the mold of how B2B brands show up in social media with a goal of being one of the most cultural relevant, engaging and fun brands in the industry. We’re seeking an enthusiastic, collaborative leader who can help us position HubSpot as a cultural force in social media and spark brand love and conversation.
As a Sr. Manager, Social Media, your primary focus with be to spearhead the development of our social strategies and creative campaigns across multiple brand channels, including TikTok, Instagram, Twitter, Linkedin and more. You’ll hone the craft of fostering organic brand love to generate community traction and earned media moments. Help scale the HubSpot social media team, create a center of social media excellence for global counterparts, and sub-brands (e.g The Hustle, HubSpot Academy)
Role Description
We’re seeking a dynamic Senior Manager, Social Media to lead our expanding social team, and drive strategic development, creative execution, and optimization of global social initiatives. This person will play a pivotal role in resetting and re-establishing brand presence on social channels, fostering creative innovation and social media excellence within the team and agency partners.
**Key Responsibilities **
Strategy and Team Leadership:
Expertise in social media strategies, platforms, creative practices, scrappy “shot on Iphone” style video production, and an awareness of influencer trends.
Nurture a culture of continuous learning and innovation by staying current with social trends, tools, and practices, sharing insights across teams.
Collaborate with regional and sub-brand teams to adapt strategies for diverse markets while maintaining brand consistency.
Content and Creative Management:
Guide in-house and agency partners in developing strategic social campaigns and assets.
Ensure consistent tone, style, and messaging resonating with target audiences.
Partner with external agencies to enhance social campaigns.
Channel Best Practices:
Develop platform-specific strategies to optimize content performance.
Maintain deep understanding of platform algorithms, features, and best practices and share these insights across the organization and teams regularly
Analytics and Performance:
Champion data, audience insights, and platform behavior understanding.
Work with Creative Analyst to share dashboards, best practices, and social listening insights.
Oversee recap reports showcasing channel health, community engagement, and test-and-learn insights.
Qualifications And Experience
- Minimum 10+ years of experience in shaping national/global brand social presence.
- Track record of successful social strategies and people management.
- Profound knowledge of major social platforms, nuances, tools, and analytics.
- Portfolio demonstrating culturally-relevant, community-driven campaigns.
- Experience leading a social team in a collaborative, matrixed setup.
- Deep internet culture understanding and platform trend awareness.
- Thrive in agility, multitasking, and deadline-driven environments.
- Excellent communication, leadership, and analytical skills.
- Creative mindset, strategic thinking, and tactical execution ability.
- Flourish in fast-paced, dynamic environments.
Cash compensation range: $144,000 - $216,000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.
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