Senior Manager, Social Media + Content Creation - MUSEUM OF ICE CREAM · New York County, NY

Job Title: Senior Manager, Social Media + Content Creation
Location: New York County, NY

Who We Are
Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

Who You Are
Museum of Ice Cream is looking for a Senior Manager of Social Media + Content Creation, who has proven capability and passion for creating and managing high-performing social media content, as well as engaging with community members, and driving loyalty for our creative brand. You will also have proven results in generating short-form video content and implementing organic social media strategy on a daily basis, as well as being able to lead other content creators (specialists in other locations, paid contributors, and more) and managing social agencies. You also like to lead and support other teams in the production and management of content, including paid advertisements and in-store installations.

Your Day-to-Day

  • Understanding, living and breathing the MOIC brand and vision
  • Generating multiple pieces of content per week using a mix of IRL in-phone and virtual production techniques
  • Partnering with Content Creators to ensure content is produced in a timely manner, to support business goals, while maintaining brand standards
  • Ushering content through a multi-layered approvals process
  • Editing content to be specific to what performs on each channel
  • Copywriting for each social channel for posting needs
  • Posting through social monitoring platform for each channel
  • Managing a social media agency and freelancers
  • Interacting with influencers to build relationships and hosting celebrities
  • Engaging with agency to execute strategy and creative vision
  • Ongoing monitoring of all platforms
  • Scheduling content in our CMS for posting across multiple platforms
  • Implementing our rigid test-and-learn process, to ensure constant optimation
  • Generating ideas for brand campaigns (paid and organic) across platforms, managing production calendar, and delivery
  • Weekly and monthly reporting of impressions, followers, and sentiment
  • Content capture with phone and camera
  • Potential of in front of the camera and voice over needs

Social Media Asset Management

  • Community development and responding on all social platforms
  • Staying on top of social trends, changes and future thinking

The salary range for this role is $85,000 - $95,000 USD + (up to 10% of base salary) bonus structure based on experienceThis role is primarily remote with requirements to travel to museum locations on an as-needed basis for business needs.


The Necessities and Nice-to-Haves:

  • Bachelor’s degree in marketing, communications, or a related field
  • Minimum of 6-8 years of experience strategizing for and owning multiple social platforms and community management, or related roles, preferably in the lifestyle or consumer goods industry
  • Strong understanding of social media platforms, content creation, and digital marketing strategies
  • Proven track record of personally producing social media content, and a willingness to appear on camera from time to time
  • Expertise with Adobe Suite or similar technology
  • Strong organizational and project management skills, with the ability to handle multiple tasks and prioritize effectively
  • Collaborative team player with excellent interpersonal skills and the ability to work cross-functionally
  • Comfortable with up to 15-25% travel requirements


The Good Stuff:
Competitive Pay
Vision, dental, and healthcare benefits
Life Insurance
Stock options

Find out more