Senior Manager, Paid Media - Beyond Meat - El Segundo, CA

Job Title: Senior Manager, Paid Media
Company: Beyond Meat
Location: El Segundo, CA

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

The Senior Manager of Paid Media is responsible for building paid media campaigns to help drive growth for Beyond Meat across brand building and performance marketing media tactics including display, paid social, paid search, audio, OOH, and shopper media. This role will be responsible for domestic campaigns in the US, but will support global markets in EMEA, Canada, and China with best practice sharing. The ideal candidate will be a data driven marketer with an ability to deep dive into data to drive optimal outcomes from paid media campaigns.

● Manage digital marketing across the Beyond Meat brand, including social, digital, web content, and strategy. The ideal candidate will be a leader with deep experience and a track record of developing innovative campaigns to drive consumer engagement.

● The ideal candidate will partner closely with cross functional counterparts to develop and execute programs that drive brand equity, positively impact consumer perception, and increase sales of Beyond Meat products.

● The role spans B2C and B2B and will be responsible for strategy and implementation of digital campaigns designed to generate leads and grow the sales pipeline for the brand.


  • Responsible for driving domestic paid search, paid social, display, and performance marketing strategies, from conception to execution, optimization, and post campaign analysis.
  • Collaborate with global marketing leads and specialists to share best practices, scale, and optimize campaign performance across brand and performance marketing campaigns.
  • Responsible for the development and execution of large-scale campaigns on search
  • Platforms and on social and display platforms while working within the native tools on each
  • Platform to execute and optimize campaigns.
  • Integrate consumer and business insights into media to enhance targeting and tracking efforts.
  • Optimize performance marketing campaigns to meet and/or exceed Beyond Meat’s campaign benchmarks through channel-specific levers utilizing industry best practices.
  • Responsible for monthly reporting on campaign performance with a keen eye towards media optimization to ensure efficient and effective campaign execution.
  • Close collaboration and integration with other global marketing team members working in managed, owned, earned media as well as experiential marketing.
  • Responsible for tight management of paid media budget ensuring timely management of vendor set up, invoicing, and accruals in partnership with Beyond Meat’s finance organization.

Supervisory Duties: Digital Marketing Analyst


  • 8+ years of experience in both social media and digital marketing campaign development.
  • Bachelor’s degree required, Master’s degree a plus.
  • Experience driving campaigns from concept through to execution and performing post-campaign analysis.
  • Passion for developing innovative campaigns and desire to identify opportunities for strategic brand involvement.
  • Experience with Google Search, Facebook Ads, Google Display Network, programmatic display advertising, WebTV, and retail media networks.
  • Ability to write strategic marketing briefs, and persuasive POVs to develop engaging campaigns.
  • Detail-oriented, able to build plans, presentations.
  • Proactive mindset, strong work ethic and ability to collaborate effectively with cross-functional leads and existing teams.

Work Environment:

Onsite office environment at our El Segundo HQ.

The starting annual base pay for this role is between USD 140,000 and 155,000. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.

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