Senior Content Strategist - Johnnie Studio - United States Remote

Job Title: Senior Content Strategist
Company: Johnnie Studio
Location: United States Remote

About Johnnie Studio

At Johnnie Studio, we’re focused on a core founding principle: leveraging our innovative model to create unique and impactful content, all without the overhead and complexity in how most agencies operate. We’re small by design to best serve some of the largest organizations in the world, producing high-performing creative that resonates with modern audiences.

We staff a seasoned team and extensive network of niche specialists that seek to produce innovative work, investing heavily in ability, benefits, and remote-working solutions for the modern workforce. There’s no marble-tiled lobby on Main Street here: Responsible resourcing and fearless transparency are what make Johnnie a great team to work for, and trust and empathy are what make Johnnie a great team to work with. We’re looking for a creative leader that is just as passionate as we are about both.

Job description

The Senior Content Strategist is responsible for overseeing and executing our clients’ individual strategic outputs, including their marketing efforts and the metrics being used to measure their success. The ideal candidate has a strong background in messaging and content strategy as well as UX strategy and integrated marketing approaches across search, media, and direct distribution.

Additionally, the Senior Content Strategist is a key client-facing individual, overseeing day-to-day client connections and meetings, presenting not only strategic deliverables, but creative deliverables as well, and managing overall client needs and expectations. This role can be performed remotely, but general availability 9–5 PST is preferred.

Responsibilities

  • Serve as a strategic lead for clients’ digital marketing efforts and strategies
  • Act as a day-to-day client contact and per-project lead
  • Oversee and execute content and messaging strategies and initiatives including product and service messaging frameworks, proposed content journeys, and audience considerations
  • Oversee and execute UX and UI strategies and initiatives including web strategies, landing page builds and redesigns and user testing
  • Development of omnichannel and integrated marketing campaigns against audience needs, including ideal media mix and appropriate content formats
  • Identification of appropriate strategy success metrics, as well as the construction of the measurement frameworks needed to assess them
  • Along with editorial and design, ensure alignment of all content assets to respective client strategies and audience considerations
  • Attend all client download/strategy sessions to consistently strive for alignment and serve as a strategic voice
  • Provide creative team members the essential information they need to create exceptional work
  • Remain embedded with the design and editorial teams to ensure projects hold true to strategy from start to finish
  • Regular gathering of data/assessment of current client asset performance to uncover opportunities to advance all KPIs

Qualities we’re searching for:

  • Expert knowledge of strategic processes and deliverables including content strategy, communication strategy, UX strategy, and brand strategy
  • Skilled at overseeing client meetings and presenting strategic and creative work
  • Ability to work closely with both clients and internal leadership to identify growth opportunities
  • Strong writing and editing skills
  • Strategic thinker with the ability to support clients with ideation, goal setting, and project planning
  • Understanding of quality creative, including editorial, design, UX, video, etc.
  • Understanding of project management and familiarity with work management platforms, e.g., JIRA, Workamajig, Slack
  • Strong familiarity with Microsoft Office 365 with a focus on PowerPoint deck builds
  • Experience in B2B marketing and/or experience with large technology companies preferred

We require:

6+ years of digital strategy experience at an agency or brand

We offer

  • A flexible remote work structure - With opportunities to work from an office environment if that’s how you prefer to work
  • Competitive medical, dental, and vision benefits
  • 401(k) retirement plan
  • HSA program
  • Basic life coverage
  • Untracked vacation policy - With structures in place to ensure folks deliver a full-time work product and take ample time away!

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