🎥 Samantha Kelly on Twitter for Business

Samantha Kelly

Samantha Kelly is the “Tweeting Goddess” and founder of the Wedo Women’s Inspire Network.

We caught up with Samantha at #kickstart-dublin and asked her about her favorite new Twitter features, how to use Twitter for business, Twitter lists, and of course her opinion on the big Twitter news!

Find Samantha on Twitter at @TweetingGoddess and at WomensInspireNetwork.com.

New Twitter features

Twitter Newsletters are a really great way to get subscribers to your newsletters: go to the Newsletter section and create your newsletter on Revue.

Twitter Spaces are social audio and you can talk about any topics you want. You can build a community there; there’s a lovely Twitter community there waiting for you. Just go to Twitter Spaces on your phone and you can join different conversations. It’s really cool.

As we all know, there’s been recent news about Twitter, but you know what? Just keep doing what you’re doing. Keep building relationships, keep adding value, and keep engaging. And if you add value, and if you add anything that brings hope or inspiration to people, you will thrive on Twitter.

Twitter for business

So many people have a fear around Twitter because all they see in the media are the negative tweets that are featured on the screen on the news broadcasts. But there is a huge community vibe in Twitter.

If you are an expert, if you’re the go-to expert in your space, Twitter is a great place to show that off. Think of it as LinkedIn’s living room. So if you want to get to decision makers, CEOs, B2B, anyone in the B2B, small business owners, artists, journalists, celebrities, Twitter is the place to be.

But only only if you add value and you bring something to the table. Add value, engage, build relationships, And you’ll do really well on Twitter.

Twitter lists

Twitter Lists are a really cool way to segment your audience. I create Twitter lists of different types of people. I have a “Cool, Interesting People” Twitter list and everybody loves when I add them to that list.

You can also have private lists. It’s a great way to collect and gather leads or engage with people that you want to keep an eye on. Maybe there’s someone that you think might be a potential client. You can keep engaging with them and checking in on them, maybe surprise and delight them every now and then with a retweet, just to stay top of mind.

Twitter lists are a great way to really enjoy Twitter and not end up down a rabbit hole.

Samantha Kelly @tweetinggoddess
Twitter expert, Founder of Womens Inspire Network. Speaker.

Tell Us Below:

How has Twitter been a valuable tool for your business?

@tweetinggoddess :raised_hands: for bringing twitter list to everyone’s attention! I love, love, love creating Twitter list, but I might be even more excited when I discover a great and well-curated twitter list by my peers!


Using Lists more regularly would give me sooooo much of my time and energy back…I preach them but don’t actually use them nearly enough!

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