Do you want to dramatically improve the effectiveness of your email marketing with one tweak to what you are already doing?
One of our own Space Friends, @alan, a social media guy turned course launch coach shares a simple hack that you can do using ChatGPT and other AI Tools.
When it comes to email marketing, the quickest way to improve your performance is to increase your open rates!
So the three things that impact your open rates are:
Time/Date sent - you need to make sure you are sending out your emails at the right time of the day and the right day of the week. And obviously, you can experiment over time; look at your data to improve that.
Who it’s from - when you are sending it out, it needs to be from a recognizable source.
Subject line - which is the topic of this video.
If you have already written the text of your email and you are now faced with coming up with a compelling subject line, here’s what I would recommend…
Work on creating your email subject line first, so you write that first.
Then go into ChatGPT and ask it to write a compelling subject line for the following email:
Then paste in the text of your email and press ‘Enter’ and ChatGPT will churn out a suggestion.
If you don’t like what it comes up with you can ask it for another idea, or you can say something like ‘Give me 5 more ideas’ until you find at least one that you really like and that you think might work.
Next you’ll want to AB Test the best subject line that ChatGPT has given you against your own subject line.
Note: Most email service providers will let you split test the subject lines, but that might be on a paid service, so you check the system that you are using that they allow for AB testing.
The benefit of AB testing your subject lines is that you’ll find the best-performing subject line that can improve the bottom-line performance of your email marketing!
Additionally, not only are you going to improve the performance of your emails, but because you are pitting yourself against the AI with your own subject line, you can learn and improve your own skills at the same time.
You will figure out what works best and you learn over time the subject lines that are working and you start improving your future subject lines as a result.
Now, I like to make this a fun little competition between myself and the AI. Every time I send out an email, I do this process, so my own email subject line vs. the AI, and we see who wins!
I don’t get hung up if the AI beats me on occasion because I know that it’s constantly going to be improving my business regardless, so I am happy either way.
Alan Martin @alan
Alan is the Managing Director and founder of social media training and coaching company Chat Marketing. He has over 20 years’ marketing experience and is in demand as a social media speaker and coach, having spoken alongside international brands such as Harley-Davidson, Volkswagen, and Zappos.
Alan currently helps business owners and marketers understand how to use social media and content marketing to win more business and become more profitable and regularly delivers workshops for Business Gateway.