Meta is introducing a Reels A/B testing tool to help creators find what works best.
You’ll be able to test different captions and thumbnails on your mobile device to see what performs better.
You can test up to 4 different captions or thumbnails.
You’ll be able to see results in your professional dashboard
Meta will automatically display the winning variant unless you change it.
Coming…they will use AI to help you create different caption and thumbnail options.
What do you think? Will you use this? Will you charge your clients more for this?
h/t Facebook Newsroom – look here if you want to see action screenshots
I love this concept and will use it. I use Tubebuddy on YouTube which has a feature that allows you to A/B test in a similar fashion, and it has been immensely helpful. Will this be built into AgoraPulse?
I will for sure be using this! As someone who is starting to create a lot more on Instagram and TikTok I want to find more effective way to determine what type of content my community enjoys and this is a great way. I wonder when this launches @deb?