Social Media Pulse presents YouTube Advertising for Social Media Managers | YouTube 101 Training #6. Dive into the basics of YouTube with training from Social Media Manager School Founder, @phylliskhare.
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In this overview, we’ll walk you through the essential steps to start with YouTube ads. Please note that this is not an exhaustive course on advertising but a foundational introduction to help you feel comfortable venturing into YouTube advertising.
1. Understand YouTube Ad Basics
It’s essential to know that YouTube advertising offers various options, and it’s not a one-size-fits-all solution.
2. Create a Manager Account (Optional)
For managing multiple clients, consider setting up a manager account, similar to Facebook’s Business Manager. This dashboard consolidates all your clients and their ads in one place, streamlining your workflow.
3. Familiarize Yourself with YouTube’s Advertising Resources
YouTube provides valuable resources to help you understand advertising on their platform better. Check out their dedicated section on advertising, which includes guides on video ad creation, campaign results, pricing, and success stories. They even offer live support via phone, which can be a great asset when setting up your first campaigns.
4. Link Google Ads Account to Your YouTube Channel
Begin by linking your Google Ads account (previously known as Google AdWords) to your YouTube channel. This integration ensures seamless data tracking and easy management of your ads.
5. Set Up Google Ads Linking in Google Analytics
Next, connect Google Ads to Google Analytics for the domain associated with your YouTube channel. This step lets you access valuable data and insights to optimize your advertising efforts.
6. Plan Your Video Ad
Create a compelling video ad that aligns with your campaign goals. Craft a script, ensure professional lighting and sound quality, and engage viewers within the first few seconds. High-quality content is crucial to the success of your YouTube ads.
7. Set Up Your Campaign
Enter the Google Ads dashboard and start setting up your video ad campaign. Choose your campaign goal, budget, start and end dates, bidding strategy, and the YouTube network for your ads.
8. Define Your Target Audience
Select your audience based on demographics, interests, keywords, and topics. Utilize the “Ideas” tab to explore suggested audiences from YouTube and Google, tailoring your ad to your desired viewers.
9. Consider Placements and Exclusions
Choose specific YouTube channels or videos where you want your ad to appear. Additionally, consider using exclusion categories to ensure your ad does not appear alongside undesirable content.
10. Craft Your Ad
Create the ad, including the destination URL, display URL, call to action, and headline. Keep in mind that character limits may vary, so craft concise and impactful copy.
11. Monitor and Optimize Your Ads
After launching your ad campaign, regularly monitor its performance using Google Ads analytics. Review key metrics like keywords, placements, and audience demographics. Use the data to optimize your ads and achieve better results.
Conclusion: Unlock YouTube Advertising’s Potential
YouTube advertising can be a powerful tool to grow your brand, reach a broader audience, and drive engagement. Armed with this introductory knowledge, take the plunge into YouTube advertising, experiment, and fine-tune your strategies.