Podcast Guesting to Market Your Business (Corey C. Walker)

Corey C. Walker

Do you have expertise in a particular field that could help other people? Or maybe you just launched a product or released a book?

There are SO many podcasts out there, and one of their biggest jobs is finding quality guests week after week.

So how can you find podcast hosts that need guests?

  • Search on Google for podcasts using keywords (eg. “podcast + [your industry]”)

  • Advertise on social media that you are available to be a guest on a podcast, and what your expertise is

  • When you’re on a podcast, ask the host if there are other podcast hosts they know that are looking for guests, or look at some of their previous guests to see if they have a podcast, too.

  • Sign up for Podcastguests.com (you can get a free account that sends podcasts searching for guests to you every Monday and Thursday.)

Once you have several podcasts in mind, put together a pitch that details:

  • Your specialty

  • Why they might want you as a guest

  • How you can promote them

  • Some suggested topics

You can usually get their contact info via their website, LinkedIn, or on the About page of the show.

Before you pitch, listen to a few of their previous podcasts. Why? It might give you a better idea about what they are looking for, but you may also find out that your topic or the host’s personality might not mesh with yours. I like to make sure the podcast is still active, since some podcasts get abandoned or go on hiatus.

Remember: A podcast is perfect content for you to talk about and post on your social media. Being on a podcast is a natural clout-builder!

Corey C. Walker @coreycwalker
Corey Walker is the co-author of Instagram for Business for Dummies and Instagram for Dummies, and owns the digital agency, The Marketing Specialist.

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This is great advice! In fact…we are looking forward to having some of the Social Media Pulse Team guest on podcasts…any ideas of where we should go? Post them below!

ps thanks to Social Chefs for having @paul on last week!