Job Title: Paid Social Strategist
Company: Colle McVoy
Location: Minneapolis, MN
About the job
Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized, authentic individuals they are, while embracing opportunities to push themselves and the work. We believe we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.
Paid Social Strategist
Do you Tik and Tok? Snap like a champ? Are you LinkedIn, on the ‘Book, ‘Gramming, Tweeting and Pinning? Then we need your skills, creativity and accountability to join our highly collaborative and passionate agency to help our exciting stable of clients find their next in the paid social media space.
We’re on the hunt for an experienced, hands-on paid social maven to join Colle McVoy’s media team. The ideal candidate will deliver both on recommending paid social strategy and managing campaigns across multiple clients as well as delivering social-based thought leadership to the media department and agency at large. This role will also work closely with our data science, creative and brand strategy/experience teams to bring their wisdom to not just how brands show up in social media but also what they say and best practices. A stand-out candidate understands brand and performance media marketing strategies and is curious, collaborative, outgoing and passionate about not only about their craft but all things media, data, marketing and culture.
Responsibilites:
- Collaborate with media strategy/planning teams to advise, create and manage paid social media recommendations across multiple clients
- Manage day-to-day paid social responsibilities across multiple clients including trafficking, monitoring, and optimizations
- Provide client reporting and insights based on client goals in collaboration with data science team
- Partner with our creative, brand strategy/experience and content specialists on holistic social recommendations and campaign insights
- Maintain and foster partner relationships with social media platform teams
- Proactively report on leading social-based tools/platforms to evolve agency capabilities and expand cross-discipline education
- Report on industry trends and provide point-of-view documents to internal and external teams
- Working within our Digital Media Investment team and practice leaders, help with actively growing the agency’s paid social media practice and expand the internal team
Required Skills:
- Minimum 3-year paid social experience, preferably agency side.
- Strong experience executing and managing campaigns on Facebook/Instagram, LinkedIn, Twitter, Tik Tok, Snapchat, and Pinterest with varying goals/KPIs (Branding, performance, etc.)
- Experience working with Martech platforms (CRM, CDP, DMP, etc.) for campaign insights/performance is a plus
- Able to seamlessly manage multiple budgets, timelines, and deliverables across multiple clients/brands
- Strong experience in Excel and PowerPoint
- Confident and resourceful, can function with minimal supervision
- Eager to learn within a collaborative team setting
- Has excellent organizational skills and attention to detail
- Able to multi-task and prioritize effectively
Qualifications:
- Bachelor’s degree or equivalent industry experience
- Proficient in Microsoft Word, Excel, PowerPoint, Outlook
- Ability to travel as needed
About Colle McVoy:
Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AGCO, Associated Bank, Blu Dot, Boston Scientific, Burnett Dairy, CHS, Children’s Health, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Haribo, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Stanley Black & Decker, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on Facebook, Twitter and Instagram.
We are an Equal Opportunity Employer.