Organic Page Strategy for Multinational brands

Hi, My Name’s Georgia

I work for a large multinational Lead Gen business we are currently exploring ways of improving the perception of our brands.

This will involve increasing organic posting on our Instagram pages to develop the brand message. As you know, we run our ads on multiple brands in multiple countries.

Are you able to share with me any case studies of strategies that companies with a similar breadth of operation use on Instagram. I’m interested particularly in the strategy behind having different Instagram pages for different countries under the same brand e.g Adidas have a separate Instagram page for Spain but Nike do not. What could be the strategic reasons behind this difference?