00:38 - Don’t only talk about yourself on LinkedIn, but don’t be afraid to share things you are proud of.
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00:40 - Judi explains how she came to be a Forbes contributor!
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00:41 - You can use testimonials to support your effort to show social proof and let others brag about you.
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00:45 - The more you personalize your invite, the higher the chance (backed up with data) someone will be to accept it.
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00:47 - DON’T use automation tools to send invites, pitch slapping, etc. (social media management tools are okay)
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00:51 - Tips for Agency Owners to make connections to gain new business on LinkedIn. (Hot take from Phyllis: If your audience is not on LinkedIn, you’ll find better ROI elsewhere).
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00:53 - Do not go to LinkedIn to try to sell to people. You won’t have success. It’s like cold calling. Focus on building relationships on LinkedIn and then close offline.
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00:55 - Explanation of messaging, InMail, etc.
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Judi also contributed a great post for this month’s LinkedIn mission: Beware Of Engagement Traps! (Judi Hays)
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Judi designed this book to have Action Steps at the end of each section - so you can implement what she discusses in the book right away. It’s a good design for books I think -
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I also want to add a few of @judihays links:
www.judihays.com
Thanks again for a good conversation –
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