00:21 - How to optimize your profile (profile photo, cover image, details, etc.)
00:24 - Tips for using the name pronunciation feature on LinkedIn to share additional information about yourself!
00:27: Use the “save” feature if you’d like to comment on a post, but aren’t in the right brain space to do it in the moment. Come back to it and comment late when you’ve had time to formulate your thoughts.
00:29 - Use the three-dot menu at the top right of each post to hyper-customize your feed!
00:32 - Judi answers this question live.
00:34 - Don’t commit to something and not follow through (i.e., a newsletter) …
by the way, Social Media Pulse has a weekly newsletter and WE DO follow through on it.
00:35 - If you don’t have a “company” and want to just build your personal profile, do you need a company page?? Judi shares her opinion!
00:38 - Don’t only talk about yourself on LinkedIn, but don’t be afraid to share things you are proud of.
00:40 - Judi explains how she came to be a Forbes contributor!
00:41 - You can use testimonials to support your effort to show social proof and let others brag about you.
00:45 - The more you personalize your invite, the higher the chance (backed up with data) someone will be to accept it.
00:47 - DON’T use automation tools to send invites, pitch slapping, etc. (social media management tools are okay)
00:51 - Tips for Agency Owners to make connections to gain new business on LinkedIn. (Hot take from Phyllis: If your audience is not on LinkedIn, you’ll find better ROI elsewhere).
00:53 - Do not go to LinkedIn to try to sell to people. You won’t have success. It’s like cold calling. Focus on building relationships on LinkedIn and then close offline.
00:55 - Explanation of messaging, InMail, etc.
Judi also contributed a great post for this month’s LinkedIn mission: Beware Of Engagement Traps! (Judi Hays)
Judi designed this book to have Action Steps at the end of each section - so you can implement what she discusses in the book right away. It’s a good design for books I think -