⏰ Office Hour: Top Strategies to Build Relationships on LinkedIn

00:21 - How to optimize your profile (profile photo, cover image, details, etc.)

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If you are loving this conversation with @judihays we have 2 great articles coming to Social Media Pulse soon. PLUS we are putting lots of Judi’s tips under our TIPS & TRICKS post

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00:24 - Tips for using the name pronunciation feature on LinkedIn to share additional information about yourself!

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Here’s @judihays profile:
https://www.linkedin.com/in/judihays/

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00:27: Use the “save” feature if you’d like to comment on a post, but aren’t in the right brain space to do it in the moment. Come back to it and comment late when you’ve had time to formulate your thoughts.

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00:29 - Use the three-dot menu at the top right of each post to hyper-customize your feed!

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00:32 - Judi answers this question live.

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00:34 - Don’t commit to something and not follow through (i.e., a newsletter) …

by the way, Social Media Pulse has a weekly newsletter and WE DO follow through on it. :wink:

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00:35 - If you don’t have a “company” and want to just build your personal profile, do you need a company page?? Judi shares her opinion!

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00:38 - Don’t only talk about yourself on LinkedIn, but don’t be afraid to share things you are proud of.

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00:40 - Judi explains how she came to be a Forbes contributor!

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00:41 - You can use testimonials to support your effort to show social proof and let others brag about you.

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00:45 - The more you personalize your invite, the higher the chance (backed up with data) someone will be to accept it.

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00:47 - DON’T use automation tools to send invites, pitch slapping, etc. (social media management tools are okay)

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00:51 - Tips for Agency Owners to make connections to gain new business on LinkedIn. (Hot take from Phyllis: If your audience is not on LinkedIn, you’ll find better ROI elsewhere).

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00:53 - Do not go to LinkedIn to try to sell to people. You won’t have success. It’s like cold calling. Focus on building relationships on LinkedIn and then close offline.

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00:55 - Explanation of messaging, InMail, etc.

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Judi also contributed a great post for this month’s LinkedIn mission: Beware Of Engagement Traps! (Judi Hays)

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Judi designed this book to have Action Steps at the end of each section - so you can implement what she discusses in the book right away. It’s a good design for books I think -

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I also want to add a few of @judihays links:
www.judihays.com

Amazon public page

Her Forbes Articles

The LinkedIn B2B Minute

Thanks again for a good conversation –

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