⏰ Office Hour: Top Strategies to Build Relationships on LinkedIn

Join us for the LIVE discussion, November 3 | 11 a.m. ET/ 3 p.m. GMT
Learn from Judi Hays @judihays, Certified LinkedIn Sales Navigator, Forbes contributor, and author of Elevate Expand Engage: Elevate your brand, expand your network, and engage your most powerful relationships using LinkedIn. She’ll share her strategies and systems to enjoy and succeed on LinkedIn for you, as a social media manager, and for your clients.

Judi Radice Hays is a sought-after certified LinkedIn strategist, author of ‘Elevate, Expand, Engage,’ a Refreshingly Different Approach to Winning on LinkedIn’ and regular Forbes contributor. Judi is known for successfully turning underperforming LinkedIn profiles into prospect-attracting powerhouses. Judi helps business executives identify their audience, elevate their LinkedIn profile and personal brand. Judi consults with businesses who sell high-ticket professional services in high-trust selling environments. Through her proprietary methods, Judi guides her clients strategy to build authority, credibility and trust which ultimately leads to increased revenue with her expertise.

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I’m really looking forward to interviewing you @judihays – so many questions…

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Love that Judi is a legacy Social Media Manager School member!

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00:03 - LinkedIn is like an event at a venue; Facebook is like a backyard barbecue.

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00:09 - To help generate ideas for what to post on LinkedIn, start a document with a running list of questions you hear from your clients, etc., and use it as a guide.

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^^ check out Judi’s book at https://www.amazon.com/Elevate-Expand-Engage-Refreshingly-Relationships/dp/1955242070

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00:13 - LinkedIn is NOT your résumé. A lot of people just slap their résumé up, but that’s what you’ve done in the past. LinkedIn should be aspirational, not retrospective.

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00:12 to 00:15 - Judi outlines her three-leg approach to connecting on LinkedIn: Elevate, Expand, Engage

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00:17 - Strategies for when to connect vs. when to allow someone to follow you

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00:18 - Personal page vs. company page for social media managers …

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didn’t realize that follow comes from being in creator mode! Is this bad? What does this mean?

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00:21 - How to optimize your profile (profile photo, cover image, details, etc.)

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If you are loving this conversation with @judihays we have 2 great articles coming to Social Media Pulse soon. PLUS we are putting lots of Judi’s tips under our TIPS & TRICKS post

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00:24 - Tips for using the name pronunciation feature on LinkedIn to share additional information about yourself!

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Here’s @judihays profile:
https://www.linkedin.com/in/judihays/

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00:27: Use the “save” feature if you’d like to comment on a post, but aren’t in the right brain space to do it in the moment. Come back to it and comment late when you’ve had time to formulate your thoughts.

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00:29 - Use the three-dot menu at the top right of each post to hyper-customize your feed!

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00:32 - Judi answers this question live.

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00:34 - Don’t commit to something and not follow through (i.e., a newsletter) …

by the way, Social Media Pulse has a weekly newsletter and WE DO follow through on it. :wink:

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00:35 - If you don’t have a “company” and want to just build your personal profile, do you need a company page?? Judi shares her opinion!

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