It could be that companies and brands are slowly starting to learn about that? Coca cola has tried to entertain us with their polar bears and made me want to buy their drinks?
Or feeling in a more personal level vs commercials?
I suppose if we’re seeing it as a digital space entertainment, the earliest time I can think of is really YouTube back in 2007-2009, but didn’t really blow up more until 2010-2012.
Krissy insisted that her VR classroom not look like a typical lecture hall.
The students come in and change it around: sometimes they’re on a beach, sometimes it’s a cityscape!
Even though the class is conducted in a virtual space, it feels very real.
We can connect as humans in a virtual space from anywhere in the world!
Also exploring how to build community in Discord (there’s a virtual movie party tonight!)
I think it’s great that people are starting to realize that. As gamers we’ve done that for a long time but there was always a bit of a stigma (mom’s house in basement, always online, home body, antisocial) that is slowly going away. I think the pandemic really helped there.
It’s super easy to get started in VR.
The first few times, Krissy got motion sickness, but she got used to it quickly.
But it’s super easy—point and click!
Oh absolutely. Everybody being at home during lockdown, plus the state of the global economy and Millennials & Gen Z not being able to afford housing… much less stigma.
High schoolers Krissy spoke with recently said they don’t use social media.
“We use Snapchat.”
They don’t consider Snap to be social media—they consider it a messaging app.
Gen Z doesn’t want to be a part of the large online community—they want to be part of more intimate spaces.
Dark social is going to be the norm: smaller, more private communities
Yesterday’s panel on Dark Social:
We’re seeing huge shifts in the creator economy
Digital marketers are scientists: we test something, we look at data, we pivot, we try it again…
I think this has shifted due to the realization of how harmful the world wide social can be.
It’s so hard to not be confused on this. Dark social isn’t new, right? Like I’ve been doing dark social for years right? People have had smaller, more private community for years or am I crazy??
I can see how Gen Z sees social as more of a way to message vs posting themselves. It’s more a way to consume.
Adam Mosseri (head of Instagram) TED talk on creator-led internet:
How so? More creators that can join in as ease of access? More access to money as a creator?
I feel like I’m asking a bit of redundant questions, but I may be struggling to read, write and listen at the same time haha
You can’t JUST have entertainment value: you still need information out there, and an online presence beyond entertaining content
“See what everybody else is doing, and then do it DIFFERENTLY—because you’ve gotta stop that scroll!”
Capture their attention—entertain them, even SHOCK them, in a good way—and then deliver value
People are now watching TikTok more than Netflix!
(Good thing we’re doing #12DaysOfTikTok!)