November 4, 2022, 9:21pm
Join us for the LIVE discussion, November 10 | 11 a.m. ET/ 3 p.m. GMT
Most people use LinkedIn for personal branding, thought leadership, or to connect professionally, which all are good uses of the platform. However, you also can use LinkedIn as a sales funnel!
As part of our LinkedIn Mission this month, Ruth will be joined for Office Hour by LinkedIn expert Beth Granger to learn how to fill your sales funnel using LinkedIn!
Beth Granger @beth is a trainer, consultant, and speaker who works with organizations and individuals who want to unleash the power of LinkedIn and networking. Her clients call her part friend, part consultant, part confidante, a sales enabler, and a LinkedIn oracle. Beth also is an Exactly What to Say™ Certified Guide, working with people to succeed during critical conversations. Beth says that after the past few years she is going to add haircutting and puzzle-doing as skills on her profile!
November 10, 2022, 3:07pm
Me too! Taking LinkedIn to the next level is so hard for a lot of people, and I can’t wait to hear your tips!
November 10, 2022, 4:14pm
Share your thought leadership
Search for your ideal prospect or referral partner
November 10, 2022, 4:15pm
To find SMM clients
Find people in your geographic area you already know and network with them
Share content – issue or something locally important-- talk about those issues
Search by zipcode or town
November 10, 2022, 4:17pm
LinkedIn with business pages…
Harder with Business Pages…
you can engage with content as page
get your employees to share and engage with business content
every month you get 250 invitations to follow you page—use them
November 10, 2022, 4:19pm
Nurturing relationships before selling:
some people do sell directly on LI, but it takes time
sharing info is NOT selling…it’s offering them something they might be interested in
Events…info…ask questions…engage in their content
It’s more prospecting and getting to know people and then moving the conversation off line.
November 10, 2022, 4:21pm
Direct messages can work–not the icky type!
lean on your referral partners
research and search for people
November 10, 2022, 4:23pm
how to send connection request to start relationship
meeting on LI for the first time—need to have a conversation first.
engage in their content! Make a comment…then ask a question! Most of the time they answer back
“Thanks for answering my question about xyz…would love to connect!”
if you have a connection…ask for an introduction
November 10, 2022, 4:24pm
systems–processes to stay organized
if you need 10 new clients vs 1000s of clients you work differently
LI does connect to CRMS or use Sales Navigator
Spreadsheets work too!
November 10, 2022, 4:27pm
For more engagement on LI Live…you need to ask for it!
November 10, 2022, 4:35pm
Lots of ways to build community
LI Audio events
November 10, 2022, 4:45pm
November 10, 2022, 4:51pm
Personal content…not private content BUT relate it back to business. Do it authentically.
November 10, 2022, 5:23pm
Check this article for details on Sales Navigator
We mentioned Sales Navigator on 11/10 Office Hours with
@beth. Here’s lots of details on how it works!
Yuppers - The nice thing is that you can get up to 250 and then when people accept, the invites get replenished.
November 11, 2022, 3:40am
Really great recap Deb! Captured most of what I remember hearing.
Beth is awesome!! She is also very generous with her time. Had a call with her about a year ago now.