Looking for more clients? Consider Niching Down!
In the beginning, many social media managers feel they need to take on any type of client . We recommend niching into something where you can provide social media management for, either a skill , a platform, or a function.
If you are already fluent in the language of the industry, you want to work in, niche down into that industry . If there is money set aside for marketing, you will have no problem finding clients .
Niche into a skill . Maybe you’re really good at designing images , writing copy , or understanding the advertising interface .
Niche into a particular social platform to find better clients, have more success , and experience more joy in your business .
Think about the platform you feel most comfortable working in and design your business to work just on that social platform .
Phyllis Khare @phylliskhare
I’m the original Co-Founder of Social Media Manager School, now powered by Agorapulse and re-designed here in the Social Media Pulse Community.