Phyllis Khare
Looking for more clients? Consider Niching Down!
In the beginning, many social media managers feel they need to take on any type of client 
. We recommend niching 
into something where you can provide social media management 
for, either a skill , a platform, or a function.
If you are already fluent in the language of the industry, you want to work in, niche down into that industry 
. If there is money 
set aside for marketing, you will have no problem finding clients 
.
Niche into a skill 
. Maybe you’re really good at designing images 
, writing copy 
, or understanding the advertising interface 
.
Niche into a particular social platform to find better clients, have more success 
, and experience more joy 
in your business 
.
Think 
about the platform you feel most comfortable working in and design your business to work just on that social platform 
.
Phyllis Khare @phylliskhare
I’m the original Co-Founder of Social Media Manager School, now powered by Agorapulse and re-designed here in the Social Media Pulse Community.
How have you niched your business in the comments below! 