New Influencer Marketing Research

NEW RESEARCH: This study takes an exploratory approach to examine influencer marketing and sponsorship disclosure with three different stakeholders (influencer, brand and social media user).

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective

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@theresa @mike.allton just wanted to be sure you see this new influencer marketing research from Karen Sutherland

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