Manager, Social Media Content Creation - Hilton - Addison, TX or remote

Job Title: Manager, Social Media Content Creation
Company: Hilton
Location: Addison, TX or remote

This role can be located in McLean, VA, or can be Remote

The Global Marketing team brings to life the unique promise of Hilton’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

We are seeking a skilled Social Media Content Creator to join the in-house creative team. The Content Creator will partner with our Social Media team to identify strategic creative opportunities to use social platforms to drive consumer awareness, engagement, preference, and loyalty to Hilton and our 18 brands!

The ideal candidate has a wide range of design capabilities and experience, with a solid background in digital graphics, illustration, and animation, with an emphasis on real-time social activations. They should have a love for travel/hospitality, social media storytelling, and the ability to build innovative, original content. As part of a team, they will conceptualize, design, and implement creative solutions that consistently and clearly communicate the Hilton portfolio brand identity, positioning, and messaging. This candidate should have a desire to discover and understand how to best develop social platforms, and excel in the agile process that real-time responses require.

More Specifically, You Will

  • Support the social media team in adapting real-time trends into social-first assets.
  • Work with designers, animators, production artists, and copywriters to accomplish creative assignments.
  • Quickly build reactive content to capitalize on opportunistic moments in culture, and online/social media trends.
  • Brainstorm, pitch, and conceptualize original content ideas for Hilton’s social media platforms.
  • Lead the storytelling behind each creative output to ensure it is clear, concise, and true to the content.
  • Evolve, revise or redevelop content in response to feedback from internal collaborators.
  • Be responsible for the conception and collection of low to medium lift activations, including advising pre-production, filming, editing quick turn content, and following a post-production process.
  • Lead the creative development of Hilton Enterprise TikTok
  • Balance multiple projects successfully to meet deadlines and collaborate across multiple partners with different priorities.
  • Adhere to Hilton’s brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity.
  • Craft copy in accordance with respective brand tone and voice guidelines.
  • Use campaign performance data to understand campaign results and apply key takeaways to future campaigns.
  • Lead projects through a combination of clear communication organized adhesion to process, delegation, hands-on work, and critique.
  • Work with the team to identify capability and skill gaps, hire promising individuals, and successfully onboard and maintain team members.
  • Be aware of social media trends and formats

What are we looking for?

We believe the success in this role will demonstrate itself through the following attributes and skills:

  • Curious about and interested in popular culture, new trends, and styles
  • Knowledge of design fundamentals, & messaging hierarchy
  • Ability to develop/present/pitch creative ideas
  • Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs
  • Strong communication skills with the ability to work in a team environment
  • Innovative problem-solving skills
  • Able to apply style guides creatively while upholding brand identity and creative excellence
  • Strong attention to detail, accuracy, and process.
  • An ability to understand performance objectives and problem solve to overcome challenges
  • Shown ability to create for social media
  • To fulfill this role successfully, you should demonstrate the following minimum qualifications:
  • Strong portfolio showing a range of experience, concepts, and visual styles.
  • Demonstrated understanding of current social media trends and best practices for Facebook, Twitter, Instagram, Pinterest, TikTok, Snapchat, and an appetite to explore emerging platforms
  • Seven (7) years of relative Design experience, preferably in a design firm, advertising, or in-house creative department
  • Experience working with a marketing department or social media team
  • Strong working knowledge of Adobe Suite.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:
Animation & Video production experience is a plus
Experience working at a creative agency
Experience in hospitality or consumer brands
Experience building a design team
What is it like working for Hilton?

The future of hospitality is bright at Hiltonworld-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, a 401(k) savings plan, paid time off, and our travel discount. The salary for this role varies by applicable and specialized experience and location (Colorado applicants: Please click here for additional information.). Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.

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