Manager, Social Media & Communications - Chapman University Orange, CA

Job Title: Manager, Social Media & Communications
Company: Chapman University Orange, CA
Location: Orange, CA

Position Title: Manager, Social Media & Communications

Position Type: Limited-Term

Job Number: SA4312122

Full Or Part Time: Full Time

Employee Status: Limited Term

Posting Date: 09/15/2022

Job Description Summary

The Social Media & Communications Manager for the Argyros School of Business and Economics at Chapman University works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate the schools public profile, promote faculty research activity & accomplishments, programs, events to students and external audiences. This position supports the overall marketing strategy, branding and messaging for the Argyros School of Business and Economics. This position will work with the Dean, Senior Leadership, Staff and the Office of Strategic Marketing and Communications (SMC) This role will help develop and implement marketing goals, identifies, and communicates with target audiences. Creates collateral that adheres to Chapman University brand guidelines, provides content for webpages, events, blogs, social media channels and printed publications. Other duties as assigned


Digital Content Development, Marketing Campaigns, Social Media

  • Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity.
  • Serve as primary liaison between the college and central marketing office (SMC) to support a coordinated approach to communicate with internal and external constituencies.
  • Manage college communications internal workflow, implementation, timeline, and procedures.
  • Ensure the development and implementation of a comprehensive communication campaign and marketing strategy.
  • Work with Dean and Sr. Leadership to promote and enhance the reputation of the college.
  • Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials.
  • Monitor communications metrics and propose optimization and amplification strategies.
  • Foster partnerships and engage the college community to contribute to stories.
  • Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc.
  • Provide marketing, editorial and copy writing expertise.
  • Assist with college, alumni, and outreach events.
  • Engage Alumni and build relationships for future partnerships with the college.
  • Participate in relevant marketing, communications, college, staff, and public relations meetings.
  • Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc.
  • Serve on committees, attend meetings and provide service to the College and University as needed.

Social Media Management

  • Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes the schools’ strengths and research accomplishments aligned with brand guidelines.
  • Manage all Argyros School social media accounts.
  • Produce engaging, high-performing social media posts daily.
  • Identify content, write, edit, and format announcements, stories, and event coverage, including live social media postings and photographing events.
  • Ensure content is uniquely suited to each platform.
  • Monitor and moderate online discussions on social media platforms. Respond appropriately to questions and comments posted to social media accounts.

Analytics and Assessment

  • Establish digital marketing targets.
  • Analyze engagement, interactions, and response rates across platforms, including (but not limited to) websites, social media, emails, paid advertising, and other media. Work with other University departments as necessary to gather web analytics for assessing the success of social media and web activities.
  • Use data and analytics to produce monthly and quarterly performance reports and make recommendations for improvement and increasing engagement.

Managerial Duties

  • Assign duties as required for needs of the business.
  • Attend marketing meetings with Strategic Marketing and Communications staff.
  • Stay informed of and make recommendations for implementing new technologies, web strategies and designs.

Required Qualifications:

  • Bachelor’s degree or minimum of 5 years’ experience in related fields or equivalent combination of education and experience.
  • Understanding of academic, research, education functions and operating principles of a private university, especially in the business education fields with the ability to learn and apply business concepts.
  • Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of organization.
  • Experience in marketing communication strategies and branding concepts.
  • Proven journalistic writing style/acumen.
  • Associated Press style writing, proper sentence structure and word usage.
  • Strong written communication skills: ability to prepare clear, structured, grammatically correct, and articulate and create persuasive materials, correspondence, and marketing materials.
  • Strong computer skills in using word processing, spreadsheets, presentations, internet digital/social media and email applications. Experience using Microsoft Office and Adobe Suite applications.
  • Technical skills to learn and use enterprise systems and departmental tools.
  • Knowledge of current communication tools, social media, and platforms to build an online community, deliver messages and share news and information.
  • Ability to work independently, take initiative, and exercise discretion and judgement.
  • Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes.
  • Strong commitment and ability to work with a diverse group of individuals at all organizational levels, both inside and outside the university.
  • Ability to work independently and exercise good judgement .
  • Ability to take direction and receive feedback.

Desired Qualifications:

  • Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes.
  • Basic HTML, WordPress, and content management systems such as Cascade.
  • Still photography, video editing, and graphic design experience a plus.

Special Instructions to Applicants:

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

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