Manager, Social Media and Communication - The Smith Center for the Performing Arts · Las Vegas Metropolitan Area

Job Title: Manager, Social Media and Communications
Company: The Smith Center for the Performing Arts
Location: Las Vegas Metropolitan Area

Job Title: Manager, Social Media and Communications

Department: Marketing

Reports to: Director of Communications

Status: Full-Time, Exempt

Summary of Duties and Responsibilities

The Manager, Social Media and Communications plays a meaningful role in leading social media and PR/communications strategies and crafting connected experiences that engage diverse audiences across multiple channels with the goal of expanding brand awareness and audiences. The ideal candidate is an accomplished social media and PR/communications manager who is savvy about the ever-increasing intertwining of social media, marketing, and public relations to drive brand consistency, ticket sales and overall awareness of institutional initiatives/milestones. A strong communicator who excels at multi-channel content development will be successful in the role.

Along with your resume, please attach or include a link of your portfolio showcasing your work samples.

Essential Duties and Responsibilities

Social Media

Under the supervision of the Director of Communications, the manager is responsible for all organic social media and reputation management channels on a day-to-day basis, ensuring communication and initiatives run smoothly and achieves project objectives. This includes:

  • Developing and managing social media content calendar to reach goals and objectives across Facebook, Instagram, Twitter, and LinkedIn, with experience using social media management platforms (e.g., Hootsuite). Identifying and exploring new channels (e.g., TikTok, etc.) through which to engage with audiences.
  • Writing, editing, and publishing engaging post copy that aligns brand voice and nomenclature guidelines while ensuring content is approved by key stakeholders. Collaborating with others on brand, content ideas and campaigns.
  • Creating new and interesting ways to tell The Smith Center story, as well as the stories of our many artists and other key stakeholders.
  • Managing day-to-day community management across all social media platforms. Monitoring relevant conversations and engaging with patrons/guests to enhance brand reputation and build relationships. Addressing patron/guest concerns as a “front-line representative” when necessary.
  • Regularly identifying relevant social media influencers, establishing mutually beneficial relationships, and managing activation of influencer marketing outreach and engagement.
  • Enhancing social media presence through strong visual storytelling, including photo and video. Leveraging existing show (Broadway, music, theater, and dance performance) assets to complement social media outreach.
  • Overseeing social media metrics and monitoring and reviewing comments and interactions daily, including weekends and after-hours as needed in collaboration with the team. Analyzing ongoing performance for all social media channels and providing analytics and insights. Sharing information learned and providing recommendations where needed. Adjusting strategies to improve engagement.
  • Researching new and innovative social media tactics and platforms to stay relevant. Staying abreast of industry trends and current events to apply as necessary.
  • Applying social media optimization principles to ensure content ranks well and drives action/conversion.
  • Leveraging social listening tools and audience research to inform strategy.


Under the supervision of the Director of Communications, the manager will support PR/communications initiatives aimed at fostering engagement across a variety of online and other channels. This includes:

  • Contributing to PR/communications strategy planning by identifying new audiences and helping to respond to media inquiries and manage press events. Staying abreast of media coverage, especially as it relates to social media strategy, and engaging with media on-site and in-studio as necessary.
  • Researching, writing, and editing communications content for multiple online and print channels (e.g., website blogs, public relations materials such as TV guest sheets, press releases, talking points, etc.).
  • Supporting PR/communications activities to raise awareness of 1) annual events (e.g., Broadway season announcements, awards programs, etc.) 2) institutional milestones and 3) the center’s many arts education programs that impact the community.
  • Brainstorming with team members to develop new ideas and formulate effective PR/communications strategies on an ongoing and proactive basis.
  • Perform other duties as assigned within the scope of the position.

Required Education, and Experience

  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or related field.
  • A minimum of five years of experience working and managing social media and content for business (nonprofit or for-profit).
  • Understanding of planning, implementing, and managing public relations programs.
  • Strong knowledge of content publishing platforms, including native social media publishing and third-party tools.
  • Experience producing digital content and engaging audiences across the digital space, managing social media and influencer campaigns.
  • Exceptional writing skills with a keen eye for grammar and the ability to maintain brand voice.
  • Visual storytelling experience (photo, video) strongly preferred. Editing and/or graphic design skills a plus.

Required Skills & Qualifications

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this job. Individual abilities may result in some deviation from these guidelines. To perform effectively in this position, the incumbent must have:

  • Knowledgeable of social media KPIs, analytics and insights, plus an interest in constantly changing social media algorithms.
  • Familiarity with AP style guidelines desired
  • Ability to effectively communicate in English in both written and oral forms.
  • Excellent organizational and interpersonal skills to successfully work across departments to achieve goals
  • Ability to deal with a range of styles and behaviors in a tactful, pleasant, and personal manner inside and outside the organization
  • Must be able to manage projects with minimal supervision
  • Ability to multi-task and prioritize in order to meet deadlines
  • Self-starter with strong attention to details and excellent time management skills.

Computer Skills

  • Proficiency with Microsoft Office suite (Word, Excel, etc.) is required.
  • Proficient in social media scheduling software (e.g., Hootsuite, Sprout)
  • Experience with Meta Business Suite (required) and Google Analytics (preferred)

Other Skills and Abilities

  • Able to maintain a calm and professional demeanor at all times.
  • Ability to work confidently and effectively with internal and external stakeholders, including guests who may require high levels of patience, tact, and diplomacy. Always maintain The Smith Center’s high standards for guest experience.
  • Possess a high level of creativity and a passion for live entertainment.
  • This position requires the ability to work varied shifts and extended hours, including evenings, weekends, and holidays to meet operational needs.

Physical Job Requirements

  • This position will require sitting for long periods, standing, bending, and walking, as well as using fine motor skills, such as finger dexterity for typing.
  • Ability to climb stairs on a consistent basis.
  • Occasionally lifting and carrying up to 50lbs.
  • Ability to operate a computer keyboard, mouse, and to handle other office equipment.
  • A candidate must have the physical and mental capacity to effectively perform all essential functions described.
  • Vision abilities include close vision, distance vision, and the ability to adjust focus to effectively use mobile devices, electronic devices such as tablets, iPads, and computer screens.
  • This position could be exposed to loud noises, and frequent phone conversations, and requires average to above average visual acuity and hearing.

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be constructed as an exhaustive list of all the responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

Only those candidates under consideration will be contacted for next steps. Please accept our utmost appreciation for your interest in our organization.

Limitations and Acknowledgment

The Americans with Disabilities Act requires that reasonable accommodations be made for qualified individuals to help perform the required duties and tasks of the position. Reasonable accommodation is available for qualified individuals with disabilities upon request.

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