Manager - Paid Social Media - Michaels Stores - Irving, TX

Job Title: Manager - Paid Social Media
Company: Michaels Stores
Location: Irving, TX

Support Center - Irving

We’re here for the Makers! Come be a part of the team where innovation and teamwork come together to support the most exciting missions in the world!

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

To review a comprehensive list of benefits, please visit Michaels Benefits

CO, CT and NYC only -To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO, CT, Ithaca and NYC only

The Manager – Paid Social Media Marketing will drive the digital execution of MIK.com, and related sites, content aligned to the marketing calendar ensuring an optimal user experience. This Team Member will implement the Company’s Social Media Strategy, generating revenue, supporting omnichannel commerce, developing brand awareness, and encouraging brand advocacy. The Manager – Paid Social Media Marketing will drive the social strategy with partners in eCommerce, PR, and Category Marketing, ensuring that paid social is a revenue driver across platforms.

Major Activities

  • Develop paid social strategy across all major platforms (Facebook, Instagram, Snapchat, Tik Tok, Pinterest) utilizing best practices, performance data, and MMM results.
  • Work with platform partners to understand all ad units on the platforms, what’s working for our brand, and what innovation will apply to our business strategies.
  • Partner with Media Agency and Social Platforms to design campaign strategies, analyze performance, and optimize campaigns accordingly.
  • Analyze audience performance, campaign performance, and creative performance to drive ongoing test and learn agenda.
  • Work with multiple creative partners (agencies and platform creative teams) to develop robust content for multiple ad units/specs across platforms.
  • Develop briefs, input job requests, and export creative assets to media partners for trafficking.

Other Duties As Assigned

Minimum Knowledge/Skills/Abilities

Minimum Education

Bachelor’s degree in Marketing, Analytics, Digital Media, User-experience, Public Relations, Communications, Journalism, or related field

Minimum Special Certifications Or Technical Skills

  • MS Office Proficient including Powerpoint, Word, and Excel
  • Analytic tools such as Adobe and Tableau for analysis
  • Knowledge of Social Ad Manager platforms
  • Ability to learn content management / trafficking program (Opal)

Minimum Type Of Experience The Job Requires

  • 5+ years of Paid Social Media experience at a major brand
  • 5+ years of management experience
  • Working understanding of multiple ad types on Facebook, IG, Tik Tok, Pinterest, and Snapchat.
  • Digital Marketing experience delivering content, media plans, reporting, and optimization.

Other

  • Must possess superb communication skills, be personable, professional and have solid presentation skills
  • Ability to meet tight deadlines and balance multiple priorities simultaneously, while executing against key deliverables with excellence
  • Willingness to work 5 days/week on-site in the Irving office

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

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