⏰ Office Hour: Top Strategies to Build Relationships on LinkedIn

00:12 to 00:15 - Judi outlines her three-leg approach to connecting on LinkedIn: Elevate, Expand, Engage

3 Likes

00:17 - Strategies for when to connect vs. when to allow someone to follow you

2 Likes

00:18 - Personal page vs. company page for social media managers …

2 Likes

didn’t realize that follow comes from being in creator mode! Is this bad? What does this mean?

1 Like

00:21 - How to optimize your profile (profile photo, cover image, details, etc.)

2 Likes

If you are loving this conversation with @judihays we have 2 great articles coming to Social Media Pulse soon. PLUS we are putting lots of Judi’s tips under our TIPS & TRICKS post

3 Likes

00:24 - Tips for using the name pronunciation feature on LinkedIn to share additional information about yourself!

2 Likes

Here’s @judihays profile:
https://www.linkedin.com/in/judihays/

3 Likes

00:27: Use the “save” feature if you’d like to comment on a post, but aren’t in the right brain space to do it in the moment. Come back to it and comment late when you’ve had time to formulate your thoughts.

2 Likes

00:29 - Use the three-dot menu at the top right of each post to hyper-customize your feed!

2 Likes

00:32 - Judi answers this question live.

1 Like

00:34 - Don’t commit to something and not follow through (i.e., a newsletter) …

by the way, Social Media Pulse has a weekly newsletter and WE DO follow through on it. :wink:

2 Likes

00:35 - If you don’t have a “company” and want to just build your personal profile, do you need a company page?? Judi shares her opinion!

2 Likes

00:38 - Don’t only talk about yourself on LinkedIn, but don’t be afraid to share things you are proud of.

2 Likes

00:40 - Judi explains how she came to be a Forbes contributor!

2 Likes

00:41 - You can use testimonials to support your effort to show social proof and let others brag about you.

2 Likes

00:45 - The more you personalize your invite, the higher the chance (backed up with data) someone will be to accept it.

2 Likes

00:47 - DON’T use automation tools to send invites, pitch slapping, etc. (social media management tools are okay)

2 Likes

00:51 - Tips for Agency Owners to make connections to gain new business on LinkedIn. (Hot take from Phyllis: If your audience is not on LinkedIn, you’ll find better ROI elsewhere).

2 Likes

00:53 - Do not go to LinkedIn to try to sell to people. You won’t have success. It’s like cold calling. Focus on building relationships on LinkedIn and then close offline.

2 Likes