Working in social media is just like working in any industry; there are upsides and downsides.
On the upside, you get to work in a fast-paced industry that is constantly evolving and keeps you on your toes. On the downside, you have to stay plugged in if you want to stay on top of the constant changes and emerging features.
Because we’re constantly switching between Instagram, YouTube, Facebook, and Twitter, it can be hard to shut off mentally. In fact, I’d argue that social media burnout is the biggest challenge that social media managers face.
That’s why I wanted to talk about what we can do to prevent burnout. Because the reality is that if we feel burned out, we won’t have the ability to infuse our energy and creativity into our content for ourselves, our teams, and/or our clients.
Here are my top 3 ways that I prevent burning out on social media:
I make it a practice to take time away from my screen so that I can truly tap back into what matters most: the present moment right in front of me. By doing mini digital detoxes (whether it’s 2 or 12 hours), I am able to come back to my phone feeling more refreshed and relaxed; that’s always when my best ideas come to me!
It’s easy to fall down rabbit holes on social media and spend hours more than you expected on a platform. That’s why I am a firm believer in setting time limits for your platform usage. Think of this as a way of setting digital boundaries.
The best part? With the newest version of iOS, it’s easier now than ever to set time usage limits for specific apps on your phone. Once you hit the limit, the app will be grayed out and prevent you from using it until the time period expires.
It can be a lot easier to achieve our goals when we have someone beside us supporting the baby steps that we take to get there. I highly recommend asking a close friend to be a digital accountability buddy to help remind you of the following things: 1, your value is not derived from your follower count. 2, your ideas are worth sharing. 3, life is happening right now, beyond your devices. Sometimes it just takes a friendly reminder to help us to re-prioritize things and take a step away.
At the end of the day, your mental and emotional health should always come first. If you notice that your time spent on social media is taking more away from you than adding, it’s time to take a step back and make a shift.
What do you think?
How do you avoid burnout while working in social media?
Let’s start an honest conversation about how we can help ourselves and help each other!
Julia Jornsay-Silverberg @julia2
Julia Jornsay-Silverberg is an anti-highlight reel creator who loves to excite, inspire and motivate people to utilize self-awareness as their superpower in order to really create relationships.