Lead Social Media and Content Strategist - SBH Fashion · Miami, FL

Job Title: Lead Social Media and Content Strategist
Company: SBH Fashion
Location: Miami, FL


  • Develop and post TikTok videos that align with the brands identity and resonate with our target audience.
  • Adapt and repurpose TikTok content for Instagram Reels, maximizing the reach and engagement on both platforms.
  • Analyze and identify effective content strategies for Instagram, ensuring high engagement rates for both pictures and videos.
  • Source and build relationships with creators and celebrities for collaboration, enhancing brand awareness and fostering growth.
  • Develop and execute comprehensive strategies to triple the current follower count on Instagram, TikTok, and YouTube.
  • Responsible for hands-on creation and direction of each TikTok video.
  • Assemble and lead a winning social media team, ensuring each member has a clear understanding of platform-specific best practices.
  • Create a well-defined content plan for each social media platform, working closely with the Production Coordinator to generate high-quality content at scale.
  • Oversee the Social Media Manager to ensure the posting of trending and highly engaging content on all platforms.
  • Go live on each platform at least once a week to connect with the community and provide a personal touch to the brand.
  • Work closely with the Influencer Department to bring on A-list creators, fostering follower growth and increasing brand visibility.
  • Develop and maintain a clear content calendar outlining the frequency of posts, stories, and reels for each platform.

What Do You Need To Succeed

  • In-depth understanding of platform-specific content strategies.
  • Strong leadership and team management skills.
  • Excellent communication and collaboration abilities.
  • A minimum of one year of experience directing a minimum of 30 TikTok videos per month for a brand.


  • 5+ years of experience in social media management and strategy.
  • Proven track record of successful social media growth.


Experience overseeing the social media team, including hiring and termination responsibilities.

Benefits & Perks

Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family.

  • Competitive Salary
  • 401K Plan
  • Medical / Dental / Vision Coverage
  • 25 PTO
  • 9 Company Holidays
  • Life Insurance
  • FSA/ HAS (v)
  • Accident and Critical Illness Insurance (v)
  • Short-Term Disability (STD) (v)
  • Long Term Disability (LTD) (v)
  • Parental Medical Leave
  • Child Bonding Leave

Salary: $100,000 - $125,000.

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