🎥 Juntae DeLane on What Brands Should Pay Attention To Right Now

Juntae DeLane

Juntae DeLane is the founder of Digital Delane, a full-service digital marketing agency.

We caught up with Juntae at Social Media Week Lima #SMWL22 and asked him what businesses need to be focused on in order to not fall behind.

Find Juntae on social media at Juntae Delane or at DigitalDelane.com.

If businesses are looking to future-proof their brand, they must revise their personas. If you do not revise your personas, then you’re going to be missing the mark.

Consumers have been impacted by the pandemic. Their challenges, their wants, their needs, their fears have changed. We need to make sure that we’re creating communications that are directed toward that new persona.

You’re missing the mark if you have not revised your target persona in the last two years.

Tell Us Below:

How often do you revise your target personas—and have you noticed a big shift from the pandemic?