🎥 Jeff Howell on eCommerce & Social

Jeff Howell


Jeff Howell is the support and Pageflex development manager for Coverdale Group.

We caught up with Jeff at Social Media Week Lima #SMWL22 and asked him about how ecommerce and social media can support each other.

Find Jeff on social media at @JeffHowell76.

eCommerce and social media can complement each other very well.

Social media is a great way to drive traffic to products or services, and also can be a great way to build community and relationships with those potential buyers to get them to the checkout process. But I think the community building and sharing information is probably one of the best ways that they can complement each other.

We do a lot of sharing of specific product information. The platform that we use is indexed by Google and also can be shared easily via Facebook, Instagram, Twitter, and be able to drive traffic to that platform to enable the checkout process to happen.


Jeff Howell @jhowell76
Pageflex & Four51 dev, public speaker & e-commerce subject matter expert.


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