Job Title: Influencer Marketing Coordinator
Company: PACSUN
Location: Anaheim, CA
Who is Pacsun?
Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more, we offer a unique range of product that all youth can express themselves through. We have worked with celebrities such Emma Chamberlain, Storm Reid, Jules LeBlanc, and A$AP Rocky to curate exclusive product. Pacsun ranks #3 as a favorite apparel brand amongst teens - #1 amongst women and #4 amongst men. We have a reach of 1.6M followers on TikTok, 2.5M followers on Instagram and over 380K followers on Twitter.
We are committed to continuously learn and take action through philanthropic initiatives and outreach to support and partner with organizations that align with our company values of good mental health, diversity, and equality.
We believe in and understand the importance of using our voice, platform, and resources to inspire and bring about positive development in our local and global communities. Through meaningful partnerships and engagements, our goal is to inspire and positively impact the people around us, near and far.
The Influencer Marketing Coordinator oversee daily communication with digital influencers. With guidance of the Associate Manager, Influencer Marketing, work with social, events, and brand teams to ensure all business needs are met. On specific projects, the coordinator will be responsible from presenting influencers to reporting on the performance of posts.
Responsibilities
Identify and manage the day-to-day relationships with men’s and women’s influencers including but not limited to initial outreach, rates, contracts, moderation of posts/ tags and order fulfillment
Analyze and report on daily posts including performance and conversion. Communicate scorecards with internal teams
Work with e-Commerce team and Social Media team to determine KPI’s and campaign goals
Stay up-to-date on best practices and technology surrounding influencer marketing
Archive and organize all posts, stories, blogs, etc.
Manage influencer relationships
Manage master influencer/celebrity list including sizing, addresses, etc.
Work with Social team to develop ideas to maximize influencer content and UGC
Coordinate gifting collateral (boxes, cards, tissue, etc.)
Process all influencer payments through PO system
Represent the PACSUN brand in all external emails
Work with events and brand marketing team to ensure influencer attendance and coverage at PACSUN sponsored events
Create influencer lists for campaigns, events and collection pushes that are on brand and meet KPI’s
Ensure seeding lists are approved by appropriate brands as needed
Stay up-to-date on competitor’s influencer strategy
Attend off-site events (may include nights, evenings and weekends)
Qualifications
Experience working in a dynamic, fast-paced environment
Knowledge in excel, outlook and PowerPoint
1-2 years of experience in social media, PR or influencer marketing
Attention to detail and strong organization skills
Retail experiences a plus
Using Influencer marketing platform is a plus
Availability to work evenings and weekends
Experience working with many partners and manage day to day projects
Pac Perks:
- Flexible work options
- Dog friendly office environment
- Beverages and snacks provided daily
- Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus
- HQ workforce of 60%+ people of color
- $1,000 referral incentive program
- Associate discount of 30-50% off merchandise online and in-stores
- Competitive long term and short term incentive program
- Immediate 100% vested 401K contributions and employer match
- Calm Premium access for all employees through 2021
- Employee perks throughout the year
- Visit our LinkedIn page to view many articles regarding our leaders and current initiatives
*Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.
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