“Good morning and new product announcement: this week we’re starting to roll out Meta Verified – a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon.” - Mark Zuckerberg
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I have thoughts…
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If YOU or a CLIENT is always getting cloned on FB and IG - then this would be a good move for you to take.
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If your BIGGEST marketing audience is still on FB and/IG - then this might be a good move to make.
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IF you are just enjoying those spaces for your own personal experience – then nope –
What do you think? Will YOU be paying for this type of badge?
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If I had the disposable income to just throw out money I think I’d probably get Twitter blue and the FB stuff. I think like you said if your business is heavy on FB I don’t see why not. Especially the support stuff when it comes to FB and Instagram…
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Can you imagine the income with this?.. !!
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curious if you’ll be paying for this service for yourself or your clients… @amykpsh @communifi @ChiefCoffeeDrinker @deb @EddieGarrison @kburgin @lisa.monks @tracyraiteri
I will be trying it, but only for myself and my personal brand. I don’t have any clients that get cloned. But as part of my outreach strategy and launching a better defined personal brand, I think it would be really beneficial for me. All of my target market is still on Facebook, so it makes sense. Fringe benefit is getting to see things from the inside.
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Honestly, I’m wondering if this is kind of being preemptive to the potential change of the internet based on what the Supreme Court says on whether sites are responsible for boosting/recommending controversial subjects.
With ads and all, maybe this is a way to keep some income.
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all good! Please let us know how it looks 
I also feel like it is a shift either because of policy coming down the pipe, or the trend of how people want to do social. Closer knit, “everyone’s a creator” style platforms.
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I will try it when it’s available. I’m not so much worried about the cloning, it’s the security side of things. I think it’s probably something all those who manage Facebook biz pages, whether their own or for clients, should consider given that should your personal account get hacked they have access to biz accounts.
My big reservation, and I made this very comment on Zuck’s post: I see the benefits, but my concern is when you pay for a service it is because you know someone is able to do that service! Right now Meta is not even able to remove fake phishing accounts that are pretending to be Facebook, even when reported - I’ve lost count of how many I’ve reported, yet they still remain on the platform scamming people!
If you are unable to detect and remove accounts pretending to be your own company that are scamming people, how can I be confident of you being able to do anything you say you are going to do if I subscribe to Meta Verified?
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I have to admit - paying for “security and support” on a social platform like facebook just seems like the wrong way to generate money for the platform. If I use the platform, whether free or not, I’d expect that my security is of top concern with the platform.
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I think that @lisa.monks’s point about FB already being able to do that service but basically refusing to is fair. Now we have to pay for that kind of service? It just sounds bad.
I think it’ll generate a lot of money just because how much people need the security and support that FB is just not providing right now. Support is basically NONEXISTENT. So knowing you can pay to be talked to would be a weight off the mind for businesses.
Now how good quality that service is going to be is the question.
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