Viveka von Rosen
Here are a few ways that you can get more visibility on your content on LinkedIn:
1. Featured content
The first thing is pretty easy: any content that you want more visibility on, simply put in the Featured section. Anytime someone goes to your profile, they will see that content.
It is not one and done. It’s very easy to add a link to content you have somewhere else, such as TikTok, Vimeo, YouTube, Facebook, or your blog; you can upload media, but it needs to be a small file. You can also add any posts, articles, or newsletters that you’ve already shared here.
Showcase that content in your featured section to let your audience know what you do and how you can help them as a community manager or social media manager.
Carousels are a relatively new feature on LinkedIn. If you go to LinkedIn right here to your home page–it’s on desktop right now, I’m sure it’ll be popping into mobile–you’ll see this Carousel option. What that allows you to do is upload images and or videos to create kind of like an autoplay presentation.
Why is this good? First of all, it’s new–and any time you share something new on LinkedIn, LinkedIn likes it. They have their new toy, they want you showing people their new toy, so they’re going to give it a little bit more visibility. But also it will help to grab the human eye.
You can see here the second image is a video. Once that video’s done, it’s going to go to another video. Once that video’s done playing, it’s going to go to another video. And with this, I’ve actually created a presentation for the opening of my book. So if you’ve got a presentation that you’ve done that really helps to drive new clients, if you are a speaker, or you do any kind of online anything, consider taking that presentation, doing some screenshots of some of the slides, wrap it in a little bit with some video of you talking, and pull it together into a new presentation that you can add into this LinkedIn carousel. It’s like what they’ve been doing on TikTok and Instagram stories forever, but now it’s on LinkedIn. It’s a little bit of work, but again, because it’s relatively new, it’s getting a fair amount of visibility and engagement.
3. PVC methodology
Use PVC methodology when creating your posts. This is for all posts everywhere all the time.
P: Personalized to your audience
As a community manager, as a social media manager, you have a very specific audience. You want to visualize that audience whenever you write content for them. So personalize to the buyer persona, speak in their voice, share content that’s relevant to them.
Add value. You know you know what your audience’s points of pain are, that they don’t have time to run their own communities–so address that fact and how you can help them. How do you add value? What else is a value? That carousel or the link or the YouTube or the blog post or the infographic or whatever you’ve added adds media to your.
C: Call to action
Always ask them to do something: click here, let me know what you think, share your best example below. Let me know if you need help and comments below. You always want to put that CTA in there.
4. Link sticker
This one is on mobile only right now, but I’m sure it’ll come to a desktop too, soon–you can add a link right onto your image. So it’s like tagging, but with a hyperlink.
Again, what you’ve been able to do on Instagram for ages: a link right onto your image, and people can pop on it.
What I like about this is it takes them right to the link. There’s only a few places where LinkedIn will let you go right to a link without popping up that ”Are you sure you want to leave LinkedIn” screen? The first one is on your profile, the second one is in the image on a photo that you just shared on LinkedIn.
You’ve got to be consistent about sharing your content every day on LinkedIn as well as your other platforms. (Fortunately, there’s really good tools out there like Agorapulse that can help you with that!)
Viveka von Rosen @viveka
I am the Co-Founder and Chief Visibility Officer of Vengreso Known as the @LinkedInExpert, I also helped create FlyMSG.io, an auto text expander and virtual writing assistant. (on steroids!)