How Do Companies Get Away From Their “Human-Centered” –ness? (Bryan Kramer)

Bryan Kramer


Have you ever thought about humanizing your business processes?

Not really?

Well, this is your sign to do so now.

I cannot function in an environment that doesn’t value human connections, engagement, and belongingness. Years of being a business owner, keynote speaker, influencer, marketer, hosting webinars, and providing strategy have taught me to value something greater than myself.

“Experience” is EVERYTHING to me—and should also be to you.

Despite all the hype about developing connections and adopting human-centered business approaches, many leaders are still distant and out of touch with their people.

But the connection crisis is for real. Individuals and companies are getting away from human-centeredness in all facets of running their businesses. There is a tug of war between technology and the human touch.

A lack of humanizing your business is plaguing how you manage people, draft your marketing strategies, build your community, and manage human resources.

A lack of clarity, making assumptions, being judgmental, zero expectation alignment, no will to listen, digital revolution, smart tech making work less human, no meaningful conversations, and no one-on-ones can all be blamed for a dysfunctional workplace. Intelligence Quotient (IQ) is in place, but what about EQ: Emotional Quotient?

We are so busy competing, achieving targets, eliminating obstacles, and getting to the top, that we don’t realize that at the core of it all lies a little bit of humanness that can provide leaders like you with real-world directions.

If you have lost that human element in welcoming other innovations, you might also lose your business.

In my experience, the loneliest and most rigid leaders or entrepreneurs ignore their impact and restrain company growth. Indeed, you might not be able to turn the company culture around singlehandedly, but you can build a team that gets the ball rolling.

So, there seems to be no excuse to develop that sense of connection and belongingness. Honestly, interacting may be easier with your people—but are you able to have those valuable, human-centered, results-oriented communications?

But first, what is human-centeredness?

Businesses today are becoming part man, part machine. However, with time, not all, but many companies are moving towards a human-centered business approach.

Why though? And what is it?

High profits might seem like an obvious goal if you wish for your business to survive in this cutthroat competitive environment. But, differentiating yourself as an ethical and human-centered business is the key to greater success.

Human-centeredness is the mindset that helps expand the traditional approaches of focusing solely on sustaining the operational needs of a business. It is a powerful tool that further includes consciousness and environmental sustainability while eliminating business inefficiencies.

Adopting human-centeredness in business helps you stay ahead and be part of the innovation.

Importance of a human-centered business approach

The starting point for any business is strategy development. But how do business leaders plan for the future? This isn’t easy to understand, but let me put it into simple words so you know the basics.

The genesis of strategy development lies in the present, eyeing the future, and concentrating on your people’s wants. So, it won’t be incorrect to say that you must draft strategies deeply rooted in human centricity.

Human-centeredness is the secret sauce to business success.

You need to see your business with that empathetic lens to uncover the motivations and attitudes of your people. Understanding what people do is a thing of the past; understanding why they do it is the future. These insights give you a powerful compass to navigate what is coming.

Charting a new course

A fundamental shift in the business environment is driving the need for innovative approaches. At the core, these shifts must be human-centered as people associated with the business demand increased transparency. So, to interweave that human dimension into the business, emerging leaders must do the following:

1. Recalibrate your compass

Fluid decision-making is critical in today’s fast-paced business landscape. So, make sure you recalibrate your compass and have that experiment-and-learn approach to keep going on the right path.

Also, don’t rely on time-tested ideologies; refer to qualitative insights to keep your business afloat in this fast-changing environment.

2. Ask questions

Ask the right questions—from your employees, vendors, customers, and stakeholders. Ask them what you can do and how you can help them to cope with their concerns. Stay aware and proactive, listen to others say, and specify an informed answer.

3. Build relationships

Your business success relies so much on your relationships. It isn’t always about the processes and the technology; it’s also about your people. So, it is crucial to nurture your network.

Don’t let there be impediments to dynamic and focused conversations. Create some space for vulnerability and transparency—two key behaviors that make lasting bonds.

4. Knowledge plus needs

Getting started can no longer rely on the past. You must devise new ways to humanize business success.

Augment traditional approaches, and use your whole head to win and retain your people. Put knowledge and facts at the core while focusing on the needs and expectations of your people.

5. Help like a hotel concierge

Think and assist your people like a hotel concierge. Apply the same empathy to elevate the experience you provide to your people. Be willing to observe and listen to give personalized inputs and point your people in the right direction.

6. Prioritize trust

The traditional ways of managing people involve a high level of control. There has always been an unwritten expectation about office protocols while neglecting mental and physical health.

With the human-centered mindset, you must let go of the old control methods to make work more meaningful and appealing. Prioritize trust, not control, and you’d be able to attract the right people to help support and grow your business. It transforms control into autonomy, empowering teams to give their best.

Do something that helps—and helps make a difference.

If companies do not start paying attention to the ever-evolving needs of their people and business, it will eventually lead to operational problems.

So the bottom line is to move away from that “me-first” or “profit-only” thinking and pivot toward people-centric approaches. Demonstrate empathy at the workplace to improve interactions. Aim to speak specifically to your people’s motivations and interests. Level up your marketing efforts, retain productivity, and build yourself a name in the community leading to positive outcomes.

Today, more than ever, the workplace transformation trends need to embrace the “human” in human resources. And this will help you go a long way to build a business model ready for the future.

Over to you now:
Let me know what you think about building people-first relationships to welcome groundbreaking innovations and accelerate growth.


Bryan Kramer @bryan
I believe being human is your competitive advantage. CEO at PureMatter and H2H Companies


Tell Us Below:

How is your organization embracing a “human-centered” approach—and how could it take that further?

1 Like