Hot Keynote Takeaways from Social Media Marketing World 2022

Top takeaways from today’s keynote from Michael Stelzner

Fan growth is a dead metric.

It’s all about the video views.

Everything is moving back to content.

Pay attention to where the creators go and follow them

YouTube is where you want to be.

More to follow!


The keynote was great, @deb. It definitely resonated with me that “where the creators go, the people will follow.”

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