Global Head of Social Media -TIDAL - NY NY remote

Job Title: Global Head of Social Media
Company: TIDAL
Location: NY NY

Company Description
TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what’s next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

Job Description
TIDAL is looking for an experienced, and strategic manager to lead its global social media team. You will create globally relevant strategies and breakthrough creative content, leveraging both established and emerging platforms to drive our message to engaged artists and music fans around the world.

You will lead a team of social marketers to build and execute our cross-channel strategy, defining TIDAL’s overall social approach across the Internet (Instagram, YouTube, TikTok, etc. By creating and implementing shareable content that is creative and attention-getting, you will help embed the brand in music news and culture, and further our brand purpose of artist economic empowerment.

As the team lead, you will manage a group of social media practitioners. You’ll have the opportunity to build out the team, define its role within TIDAL, and establish the way the team works globally and cross-functionally. You should think like a publisher — bringing a creative and innovative point of view to the team as we continue to push the boundaries of storytelling across our channels. And you should know how to optimize like a marketer — tweaking channel strategy, developing product marketing, and using data to achieve social OKRs. You will partner with the rest of the Content Marketing team, which includes Artist Marketing, Product Marketing, Editorial, Communications, Creative, among others. There will be a major focus on channel growth, entertaining through content excellence and artist storytelling, all while delivering on goals and important metrics that push the brand forward.

You will have prior experience leading a global team, and understand how to use social media to build brands, create attention and produce advocacy on a global scale. You feel comfortable working collaboratively with cross-functional teams and external partners to drive business impact.

You are a culture junkie who can creatively and easily communicate complicated and innocuous product details for specific audiences. You’re clever, creative, dynamic, adaptive, and eager. You love when a great piece of content lands, and want to learn why something doesn’t.

This role reports to TIDAL’s Head of Marketing.

You Will:

  • Lead the development of TIDAL’s global strategic social media marketing plan, performance benchmarks, budget, and international team across campaigns and channels
  • Lead the development of organic and paid content strategies that support key goals for both product and brand
  • Grow awareness of TIDAL and its content, encouraging product adoption and engagement, while also building advocacy within the artist community
  • Develop a center of excellence model allowing for more consistent social media best practices to be implemented globally
  • Increase existing channels for growth and develop TIDAL’s presence on new platforms, looking for ways to connect with new audiences and create community
  • Foster a culture of creativity on the team — encouraging the team to test and improve strategies that promote earned media and community engagement
  • Develop a comprehensive framework for measuring the success of social media and its impact on the business
  • Partner with team members across Marketing to ensure organic social media is integrated into our customer journeys and paid and organic social media feel consistent
  • Translate audience learnings and big picture concepts into actionable insights that shape Go-to-Market strategies
  • Identify operational solutions to enable fast and responsive content development and publication

You Have:

  • 7+ years experience as a social media or strategic content marketer at a relevant brand, platform, agency, or publisher, in roles that were artist or creators focused
  • The ability to think strategically and develop comprehensive narratives that align with business goals, including experience analyzing and applying a multitude of data inputs to make decisions
  • A deep understanding of social media measurement and how to use it to fuel performance
  • Experience managing a team of strategists and creatives, and developing talent, within an international capacity including competing time zones and market nuance
  • Have led complex cross-channel marketing campaigns, collaborating with a range of partners like creative agencies, influencers, and platforms to identify and implement impactful solutions
  • Excelled in a fast-paced, dynamic and high energy environment and are comfortable with occasional ambiguity and a team player willing to pitch in whenever needed
  • Experience partnering with agencies, partners, teams, and more to translate best practices into insights to make informed recommendations/plans
  • Working knowledge of social advertising and how to align organic and paid strategy
  • An eye for detail, down to the last character, image crop, and line break. While the majority of the role won’t be focused on content production, you have a background in creative writing or design.

Your application should include

  • A description of yourself in a single tweet
  • Related links (website/portfolio, Twitter, Instagram, LinkedIn, Facebook, etc.)

Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $202,500 - USD $247,500
Zone B: USD $188,400 - USD $230,200
Zone C: USD $178,200 - USD $217,800
Zone D: USD $168,100 - USD $205,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits
  • Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
  • These benefits are further detailed in Block’s policies. This role is also eligible to participate in Block’s equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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